Business Impact Research: An Innovated Solution
Presenter: Dr. Robert Bruce Williamson
Worldwide Director, Taylor Nelson Sofres Telecoms
摘要：
Today's business and residential customers are becoming more sophisticated and knowledgeable about new communications technologies, their service options and prices, and from whom, when and where to buy the technologies and the network service that makes it work.
Customer needs have expanded horizontally and vertically, from traditional voice services to a series of broadband services including data, images, graphics and motion video. In addition, the convergence of applications and the growing role of telecoms service providers as providers of access to the Internet has already re-shaped the scope of the global telecoms industry, affecting equipment manufacturers, service providers and content developers alike.
The integration of wireline and wireless services has become one of the critical tasks facing many service providers in order to meet and serve their customers' needs.
For the equipment vendors, there is a tremendous race underway to develop and implement solutions for their clients in the service provision end of the telecoms business. This includes developing cost-effective network, billing and customer care solutions as well as reliable, affordable, and appealing handset and data gadgetry for the telecom customer.