Marketing & Education

As with all professions, marketing and education are an ongoing process for travel agents.

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ASTA 2000 World Travel Congress

International Adventure Travel & Outdoor Show (IATO 2000)

This MONTHS other WorldWide Travel Industry Events

CTS Certification by WebMistress Leilani Stolpe

Concerned about the Internet?

So your client walks in, sits down next to your terminal and says: "I found this deal on the �Net for some hot spring resorts in Hokkaido, book it for me!"

Quick. What do you do?

A.Tell him to take three brochures and call you in the morning.

B.Ask your CRS for advice.

C.Retire to the library and spend a day plowing through directories.

D.Go directly to the Internet.

If you answered �D,� then you�ve got what it takes to become a Cyber Travel Specialist. Your client did a lot of work already and you probably would have booked that hot spring trip on the spot.

Internet - Friend or Foe?

The Internet and the World Wide Web are the future of the travel industry. As a professional information expert, your success depends on your ability to access massive amounts of information and find answers fast in both the CRS and the Internet.

Click on this link: Cyber Travel Specialist.

Take a test. You may win a scholarship to become a CTS.

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ASTA 2000 World Travel Congress

WHEN: FEB 8,2000
WHAT: ASTA's San Diego Travel Festival
WHERE: San Diego,CA
CONTACT: Ron Moore at 1-619/644-1515

WHEN: March 9-12,2000
WHAT: ASTA's Eastern Regional
WHERE: Hamilton, Bermuda
CONTACT: 1-703/739-8319

WHEN: March 30-April 2,2000
WHAT: ASTA's Western Regional
WHERE: Victoria, BC
CONTACT: 1-703/739-8319

WHEN: April 6-9,2000
WHAT: ASTA's Cruisefest
WHERE: Miami,FL
CONTACT: 1-703/739-8319

WHEN: May 7-12,2000
WHAT: ASTA's 25th International Conference
WHERE: Addis Ababa, Ethiopia
CONTACT: Debrah Nairn at 1-212/447-1926

WHEN: April 18-21,2000
WHAT: ASTA's Great America's Regional
WHERE: Milwaukee,WI
CONTACT: 1-703/739-8319

WHEN: September 24-28,2000
WHAT: ASTA's World Travel Congress
WHERE: Las Vegas,NV
CONTACT: 1-703/739-8319

Winter's here. Time to shift gears.
ASTA Convention takes on a mood of urgency, as thousands of TAs and hundreds of suppliers shift into high gear to promote and sell the enormous inventory of travel specials that become avalable every day of the week.
TAs will want answers:

  • Is the travel industry matching America's economic boom?
  • Is the travel industry getting its fair share of our booming economy?
    *Domestic air up 3.6%
    *International Air up 5.1%
    *Cruises up 6-8%
    *Car rentals up due to higher rates
    *Arilines: D&I traffic up 3.4%; Seat Capacity up 5.7%; Passenger gain 4.1%
  • Is hotel profitability peaking?
    *120,000 new hotel rooms added to the US inventory in 1999
  • With all of the volume TA's are struggling to come to grips with declining commission earnings.
    EXAMPLE: OCT/8/99 United Airlines cut commissions again with a cap of $50 on domestic tickets and a max of $100 on international tickets.

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