Presents your
XML AND WEB SERVICES E-NEWSLETTER for March 1, 2004

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Keep RSS feeds fresh with XML-like randomization 

XML developers can leverage their existing knowledge to use RSS in a 
novel way, such as creating a randomized RSS feed. Rather than showing 
the top content items as ranked by your third-party RSS sources, you 
can randomize the selections to create a new listing of RSS content for 
every page refresh--giving site visitors a reason to keep coming back. 

By using some ColdFusion MX features combined with a little XML 
familiarity, RSS randomization is a fairly straightforward development 
process that can produce effective dynamic site content. Without much 
effort, you can have News.com, Yahoo!, or any other RSS-feed site 
present a regular feature on your Web page that is different for every 
site visitor. 

This article discusses how to create a randomized RSS feed for your Web 
site. We also provide you with XML-like sample code for this process, 
and describe how you can improve your site content and increase traffic 
by randomizing your third-party content. 
http://ct.com.com/click?q=a4-HGVsQ6ptoTM1grISYNgS5OqjwYdm 

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