Vision : A pro-nature and pro-poor global society where everyone has equitable access to resources to live a poverty-free fulfilled life.

Mission: The mission of Rural Friendship is to undertake, promote and support viable and sustainable local economic, social, and environmental actions to help reduce poverty and raise people's quality of life. In carrying out this mission it will ensure highest standard of quality service with honesty and transparency without discriminating on the ground of sex, race, religion and caste. We of Rural Friendship have adopted this idea in order to help people build on their potentials and ensure a better future for them.