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RUCHI'S INSTITUTE OF CREATIVE ARTS |
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APPAREL MERCHANDISING AND MARKETING
This course has been specially designed to cover aspects of the garment industry related to desgning and marketing of apparels.
COURSE CONTENT
Apparel Industry -An Introduction
History of Indian Art and Society
Fashion Marketing - Strategic Planning & Control
Fashion Forecasting and Presentation
Fashion Advertisement and Promotion
History of Textiles and Costumes
Writing for the Media and Business
Case Studies
Desiging for the Theatre & Films
Starting a Small Business
Project Report
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Copyright �2002 [Ruchi Institute of Creative Arts]. All rights
reserved.
Revised: June. 2002