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APPAREL MERCHANDISING AND MARKETING

 

          This course has been specially designed to cover aspects of the garment industry related to desgning and marketing of apparels.

 

 

   COURSE CONTENT

      Apparel Industry   -An Introduction

      History of Indian Art and Society

      Fashion Marketing - Strategic Planning & Control

      Fashion Forecasting and Presentation

      Fashion Advertisement and Promotion

      History of Textiles and Costumes

      Writing for the Media and Business

      Case Studies

      Desiging for the  Theatre & Films

      Starting a Small Business

      Project  Report

 

 

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Copyright �2002 [Ruchi Institute of Creative Arts]. All rights reserved.
Revised: June. 2002

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