| Introduction to Business |
| --Understand how ownership differs among sole proprietorships, partnerships, and corporations. --Grasp the advantages and disadvantags of the three major types of business ownership. --Learn the five functions of managers. --Recognize three specialized forms of business organizations |
| Chapter 6 Business Structures |
| Types of Business Ownership Getting Started in Business Managing a Successful Business Expanding a Business Specialized Forms of Business Organizations |
| Chapter 5 Business in Our Economy |
| --Distinguish the four basic kinds of businesses. --Recognize seven kinds of activities performed by businesses. --Understand how jobs are created in our economy. |
| Four Kinds of Businesses Business Activities The Impact of New Businesses on a Community |
| The Importance of Leadership Human Relations Influencing People Pros and Cons of Different Leadership Styles Employer/Employee Relations |
| The Role of Marketing Effective Marketing Product Development Planning Distribution The Role of Pricing Promotion for Successful Marketing |
| --Discuss the common characteristics of effective leaders. --Explain the five human relations skills needed by managers. --Identify four types of influence that leaders use. --Describe the two main types of leadership styles. |
| --List common marketing activities and define the marketing concept. --Explain the two steps in marketing planning. --Explain the advantage of small businesses in providing customer service. |
| Chapter 7 Manager as Leader |
| Chapter 8 Producing and Marketing Goods and Services |
| Unit 2 Business Operations |