LONDON SCHOOL OF COMMERCE


Electronic Commerc

Abstract

Electronic Commerce, E-commerce, is the movement of everything involving business to the Internet and the World Wide Web. Parties involved in a transaction interact electronically in a way similar to businesses using Electronic Data Interchange (EDI) concept. E-Commerce involves transactions between parties in eight different relationship settings, such as

  1. Business to business (b2b),
  2. Business to consumer (b2c),
  3. Business to administration,
  4. Consumer to administration.
  5. Government to Business,
  6. Government to consumer and,
  7. Consumer to consumer
Its speedy growth in these few years, there are several factors, which may deter the development of E-Commerce, such as communication infrastructure, security issue, law and tax issue.

The objective of this paper is to discuss the future trend of E-Commerce, with the emphasis on statistics of the future trend of E-Commerce.
  • Described the general terms, the nature of electronic commerce
  • Identify and provide example of several major ways that organisation are using the Internet for business.
  • Described and give example of ways that electronic commerce may provide business value to a business and its costumer.
  • In an aggregate, it is defining that the nature of electronic commerce, using the Internet for business, implementation, and control.
  • The report explores the recent and future trend of E-Commerce around the globe such as US, Europe, Australia, Asia (Japan, Singapore, Malaysia) and also future opportunities, which may arise. This study will not cover the development the communication technologies, security, law and regulation, and other issues related to E-Commerce.

    The results of reports done by various reliable sources and experts showed that E-Commerce is growing rapidly around the globe. In the US, it is expected to be the engine for economic growth in the next century. In Europe and Australia, E-Commerce has a significant growth and this growth will be pushed by new technologies and solutions. Meanwhile in Asia, although the E-Commerce revenue will not come close to the US and European levels, there is a strong interest in E-Commerce in this region. Experts suggest that we should focus more on business-to-business transactions (b2b) than business to consumer transactions (b2c) in Asia. Future opportunities, which may arise for businesses, are in the area of electronic payment and using Internet as a new media of advertising. Opportunities for individuals will be in IT and computer sectors. In conclusion, E-Commerce will be the way we will do business in the new millennium. It is useful for everybody to have at least the basic knowledge of E-Commerce. One who dismisses the Web will find him dismissed in the future. It is not a matter of choice; it is a matter of survival.

    INTRODUCTION

    A. What is E-Commerce?


    Electronic commerce is the use of electronic transmission mediums to engage in the exchange, including buying and selling, of product and service requiring transportation, either physically or digitally, from location to location. In other hand, E-Commerce is the way of buying and selling information, products and services via computer networks, involving Internet. Parties involved in a transaction interact electronically in a way similar to businesses using Electronic Data Interchange (EDI) concept.

    Goals of Internet commerce

    According to Kalakota and Whinston in Lawrence, Et al. (1998) E-Commerce can be defined from four perspectives:
    1. Communications To deliver information, products or services and payment over the telephone, communication networks or other means.
    2. Business To automate business transactions and work flows.
    3. Service To cut service costs while improving the quality of goods and increasing the sped of service delivery.
    4. On-line To provide the capability of buying and selling products and information over the Internet and other on-line services. Potentially, E-Commerce leads to simpler, faster and more efficient business transactions. E-Commerce also shifts business focus from retail and physical stores to virtual business, which will affect producers as well as consumers. Corporations are able to make more efficient their organizations and integrate their operations with those of their value chain partners, creating a more efficient workflow and a more responsive customer focus. Spoken of in other way, customers will benefit from the increased scope and easiness of access to information, products and services, and the means of acquiring them.

    B. Categories of E-Commerce


    Electric Commerce will comprise transactions between parties in four different relationship settings:
    1. Business-business
      Transactions include ordering, invoicing and making payments and are already being used in Just-In-Time (JIT) inventory systems and Electronic data Interchange (EDI). This is a major growth area in E-Commerce. According to Forrester Research, an IT market research firm, reports that US corporate did US$43billion in company to company transactions via the Web last year which is five times the amount of consumer sales conducted over the Web (CFO Asia, June 1999). In Australia, real estate agents are using the Macquarie Bank's direct electronic funds transfer system to control rental payments between tenants and landlords (Lawrence, Eet.al, 1998).
    2. Business-consumer
      Electronic commerce between businesses and consumers is rapidly developing into a major economic activity. It may create new market opportunities not only in information and communications industries but also in almost all industries involving. This is a booming category with the increasing popularity of on-line shopping and electronic retailing.
    3. Business administration
      this category is relatively underdeveloped but has great potential for tax and custom duty, and government tender and procurement purposes.
    4. Customer-administration
      This has yet to be established but transactions may include welfare payment and personal income tax assessments. (http://e.com.ec/e-commerce.col/ec-guide.html#top)

    C. The Scope of E-Commerce
    E-Commerce comprises many aspects, such as:
    1. Various types of business operations and transactions:
      • Establishing initial contact:
        E-Commerce performs the function of matching potential customers and potential suppliers by making the initial contact between the parties possible.
      • Information transfer:
        E-Commerce provides details of products and services on offer, product usage guidance, and response to customer enquiries. Therefore, E-Commerce facilitates the exchange of information.
      • Payment
        Payment is made electronically using credit cards, electronic funds transfer, electronic cheques and electronic cash.

    2. Various type of communication technologies:
      • Electronic mail
      • Electronic funds transfer
      • Electronic Date Interchange (EDI)
      • Security
      • Fax
      • Documents Interchange
      • Multimedia
      • Directories

    3. A clear and favourable legal framework.

    The objective of this essay is to provide a brief discussion about E-Commerce, with
    the emphasis on statistics of the future trend of E-Commerce. It will not discuss the
    development the communication technologies, security, law and regulation issues
    related to E-Commerce.

    THE DEVELOPMENT OF E-COMMERCE

    A. In the Past Few Years.

    The concept of E-Commerce is actually derived from EDI (Electronic Data Interchange) concept. EDI was developed in 1960s and has been used to do business electronically long time ago before the Internet and Information Superhighway developed.

    The purpose of EDI development is to make the exchange of information among businesses easy. With the evolution of personal computer and the development of Internet, EDI has merged to a new concept, known as E-Commerce.

    In these few years, E-Commerce grew very fast such as following example are given.


    The results of a study done by the University of Texas' Graduate School of Business, in conjunction with Cisco System, Inc, showed that revenue generated by internet businesses is larger than all previous estimates; E-Commerce contributed US$300 billion in US revenue and 1.2 million jobs in 1998. Moreover, in 1998, total E-Commerce exceeded US$102 billion for US based-companies.

    Other key statistics from the report are:

    B. Obstacles, Which May Defer the Development of E-Commerce.

    Despite of its rapid growth in these few years, there are several factors, which may defer the development of E-Commerce such as:

    1. Communication Infrastructure

    While communication infrastructure may not be a problem for country like USA, it is still a problem for developing countries because it needs a lot of investment in order to meet the necessary modern standards.

    There are two major problems in this area:

    2. Security Issue

    Security issue is a major concern in the development of E-Commerce and Internet access. According to World Wide Web Consortium (W3C) in Lawrence, Eet.al (1998), there are basically three overlapping types of risk in security issues:

    1. Bugs or misconfiguration problems in Web Server that allow unauthorised
    remote users to:

    2. Browser-side risks, including:

    3. Interception of network data sent from browser to server or vice versa via
    network eavesdropping. Eavesdroppers can operate from any point on the
    pathway between browser ants servers including:

    The major issues involved with network security are as follows:

    3. Authentication issues.

    In order to establish a trust relationship in business-to-business or business to consumer electronic links, authentication of data and information is important. The sender needs to be sure that the message sent reaches the intended recipient and only that recipient. On the other hand, the receiver also need to be sure the identified sender is really the one sending the message and there has been no intermediary sender involved in the process.

    4. Law issue

    with the increase of trade through E-Commerce, many countries have considered the problem raised by the law issue. Major concerns are as follows:

    5. Other related issue

    Other related issue that might hampered the growth of E-Commerce is tax regulation. Governments throughout the world are

    It's Growing Importance In Trade And The Developmental Implications

    The Commonwealth has played other crucial roles in the development of electronic commerce. Few realise that the insignificant number zero (0), used in the digital computing that is the backbone of electronic commerce, has its origins in the Indian sub-continent. The India of today is a modern society whose computer programmers are responsible for many innovations taking place in the world of electronic commerce. Nor should the leading role played by London, the financial centre of the world and a commercial powerhouse, be forgotten.

    Electronic Commerce is revolutionising the way we work. Electronic mail (e-mail) has become a common application and obtaining information by browsing websites is now part of everyday life. The creative union of telephone and computer resulting in the Internet is the basis of today's electronic commerce.

    Today, 600 million telephones are in use today. A telephone is taken for granted in the developed world, where consumers have access to computers that are becoming not only more powerful but also cheaper day by day. However, this essential technology is still beyond the reach of the vast majority of the population in the developing world, where 'telephone density' is a mere one-tenth of that in the developed world. How can electronic commerce take root in such places that do not have adequate technological infrastructure to begin with? Will people in these countries miss out on the information revolution as they did the industrial revolution? Are we moving towards a society that is divided on the basis of information haves and have-nots? Technology has thus become an important pre-requisite in the development of trade through electronic commerce. Already, there are signs of erosion in competitiveness of markets in developing nations where the margins are thin.

    Finally, in the twenty first century knowledge will replace capital and labour as the dominant form of productive capacity. Over the past hundred years, huge industrial and financial infrastructures have been built to anticipate primary demand. This bloated infrastructure will yield to leaner and more agile organisations responding to actual demand.

    FUTURE TREND OF E-COMMERCE

    E-Commerce is transforming industry and commerce. It shifts business focus from retail and physical stores to the virtual business.

    Every month, an estimated one million new Internet users join the growing online community worldwide. Moreover, half a million new buyers enter the pool of some 10 million Internet buyers-people who actually purchase something on the Net each month (Straits Times, 20th June 1999).

    Below is a discussion about the future trend of E-Commerce in various areas and countries:

    A. USA

    According to the US Commerce Department, E-Commerce is projected to be the primary economic growth for the US over the next 100 years. IT businesses still contribute less than 1% of the country's overall economic production, but they are growing more rapidly and provide more evidence that E-Commerce will be the engine for economic growth in the next century. However, the agency has not yet figured out how big an impact Internet business has had on the country to date (E-Commerce Times, 23rd June 1999)

    Moreover, Deloitte Consulting (CNets News, 23rd June 1999) forecasts that E-Commerce revenues would top US$1.1 trillion globally by 2002 from US$15 billion in 1997. Out of the US$1.1 trillion, US$842 billion (76.5%) would be from the US

    Another report by Beth Cox in her article "Report Projects 1999 E-Commerce Revenue at $95 billion"(E-Commerce News, 7th June 1999) pointed out that:

    a) 72% of Web Sites are still based in US.
    b) 92% of Electric Commerce is generated through US-based Web Sites.
    c) Exports are becoming increasingly critical to US Electric Commerce growth.
    d) 9 in 10 revenue dollars are product and service sales, not advertisements.

    Overall, all the reports suggest that Electric Commerce is growing very fast in US and will be the engine for economic growth in the next century.

    B. Europe

    Report by Data Monitor (NUA, June 1999) shows that Electric Commerce allow grows rapidly in Western European countries. The report identified Germany, Britain and France as the top three consumer online shopping markets in Europe. The Western European consumer online will be worth US$775 million by the end of this year and will increase to US$8.6 billion by 2003.

    The E-Commerce markets for those top three consumers online shopping market in Europe are as follows:

    On the other hand, at an International Data Corp (IDC) conference held in Prague (NUA, June 1999) , experts predict that there will be a steady growth in E-Commerce for Eastern Europe. The main force for this steady growth is the regional IT market growth.

    Moreover, the significant obstacles to the growth in the region include high online access costs, a small home market and the universal concern over security issues. However, experts project a significant growth of Electric Commerce by 2001. This growth will be pushed by new technologies and solutions.

    However, experts project the significant growth of E-Commerce in Eastern Europe by 2100. This growth will be pushed by new technologies and solutions.

    To sum up, the growth of Electric Commerce in Western Europe will be significant. On the other hand, the growth in Eastern Europe is steady but is expected to have a significant growth by 2001, driven by new technologies and solutions.

    C. Australia

    In Australia, organisations are using the Internet to satisfy communication, network, research needs and increasingly to sell goods and services online to consumers and payment were made through secure credit cards and digital cash.

    The latest figures from Australian Bureau of Statistics in the article "Internet Use Continues to Grow in Australia" (NUA, June 1999) pointed out that over 1.1 million households were online at the end of 1998. This has been an increase of 280% in the last two years compared to 286,000 households in 1996.

    By the year 2000, the report estimates that there will be 2 million households online in which 13% of adults accessed by home and 14% accessed from work.

    The report also showed that of the more than four million adults who had accessed the internet in the 12-month period leading to the survey.

    In conclusion, there is an increase in internet trading in Australia, and as in the US and Western Europe, E-Commerce is also growing rapidly in Australia.

    C D. Asia

    According to International Data Corporation (IDC) in the article "There's No Business like E-Business" (CFO Asia, June 1999), the E-Commerce revenues in Asia will not come close to US or European level. E-Commerce turnover in Asia (excluding Japan) will barely reach US$2 billion this year. These sales are expected to increase to US$32 billion by 2003 (400% annual increase). However, it is still small compared to the E-Commerce sales in the US, which is expected to hit US$500 billion by 2003.

    According to John Culbreth, the Singapore-based CFO of US computer-chip maker Micron Semiconductor (CFO Asia, June 1999), the growth of Electric Commerce will be slower in Asia due to different banking rules, tax structures and other regutating issues.

    However, there is a strong interest in E-Commerce in the region, but experts suggest that Asia countries should focus more to business-to-business (B2B) than business-to-consumer (B2C) transactions. Below is the discussion of the development of E-Commerce in Asia particularly in Japan, Singapore and Malaysia.

    1. Japan

    A survey done by the the International Trade and Industry Ministry and Anderson Consulting show that B2C in Japan is expected to generate over 1 trillion yen in revenue by 2003.

    In 1998, B2C trade accounted for 0.02% of the total household expenditure in Japan. While the next five years will see rapid growth in E-Commerce, such trade will still only account for just 1% of overall household expenditure.(NUA, April 1999)

    2. Singapore

    Singapore has a well-planned development of Internet among the South East Asia countries. The Government of Singapore has launched a project called IT 2000. The aim of this project is to transform Singapore into a global hub, boosts the economic engine, enhances the potential of individuals, links communities locally and globally and improves the quality of life.

    The project has launched "Singapore One-One Network for Everyone" -a national high-capacity network platform, which provides applications and services in area such as government, home, and business. The network backbone is based on Asynchronous Transfer Mode (ATM) and fast Ethernet (100 Mbps) technology.

    3. Malaysia

    Malaysia has launched its network called JARING (Joint Advanced Research Integrated Network). JARING is a network that links local universities. The objective of the network are to establish an integrated data communication network, enhance multi-disciplinary R&D activities, study and evaluate the use of data communication technology and its impact on socio-economic activities.

    In addition, Malaysia has also launched the project called Multimedia Super Corridor. This project will enable access to the information related to government record, education, health care and businesses.

    FUTURE OPPORTUNITIES, WHICH MAY ARISE

    With the rapid growth of E-Commerce, it is no doubt that there will be increased opportunities either for businesses or individuals. Some opportunities for businesses are in the area of:

    1. Electronic payment

    Electronic payment is created in order to support E-Commerce. With more and more transactions being done through the Internet, the need for electronic payment has become essential. Electronic payment systems such as smart cards, electronic funds transfer (EFT), electronic funds transfer at point of sale (EFTPOS), direct data entry transaction, home banking has already existed and will be developed as E-Commerce grows. However, in this electronic payment process, there are security demands that have to be both recognised and addressed.

    2. Internet as a new media of advertising

    Many companies have used the Internet as a new media of advertising. With the increased Internet access provides opportunities for companies to do business globally. By advertising their product or service through Web, it will reach more countries with less cost and will boost E-Commerce

    According to Coles and Sommers in Lawrence, Eet al (1998), future employments opportunities for individuals in cyberspace are as follows:

    1. The system architect - requires a person with in-depth knowledge of Internet tools and computer mainframe and client/server experience.
    2. Network infrastructure support - requires experience with installing and running networks.
    3. Project managers - need to manage diverse skill sets and deliver extremely rapid prototypes.
    4. Web site developers - grounding in software development and an ability to work with cutting-edge creative Web tools are essential.
    5. Content author/publisher - experienced technical writer who can take engineering documents and turn them into user manuals. Knowledge of journalistic style and standards necessary.
    6. Resident artist/photographer/post production editor - experience with desktop tools and the ability to create broadcast multimedia using modern image-editing tools needed.
    7. Webmaster - maintain the Web site using Web tools. Employ Web utilities for gathering user-demographic data.
    8. Technical support/help desk - ability to provide remote telephone support for a dynamic application base necessary.

    In addition, Australian Department of Employment, Education, and Training & Youth Affairs (DEETYA) predicts that the strongest jobs growth will be computing professionals.

    CONCLUSION

    E-Commerce leads to simpler, faster and more efficient business transactions. It shifts business focus from retail and physical stores to the virtual business, which affects both producers and consumers. Both sides are better off with the development of E-Commerce.

    In these few years, E-Commerce grew very fast. However, despite of its rapid growth, there are several factors which may deter its development, such as : communication infrastructure, security issue, law and tax issue.

    Recent study by various groups and experts pointed out that E-Commerce is growing and will be the primary economic growth for the US over the next 100 years. In Europe and Australia, it is expected to have a significant growth. In Asia, although E-Commerce revenues is still small compared to the US, it is growing fast and experts suggest that we should focus more to business-to-business transaction (b2b) than business-to-consumer (b2c) in Asia.

    The conclusion to be drawn from this essay is that electronic Commerce will increase the efficiency of the economy. However, it will also create artificial barriers, and we will have to learn live with them.

    REFERENCES

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    5. Cox, B. (1999). Report Projects 1999 E-Commerce Revenues at $95 Billion, URL: http://www.news.com/News/Item/Textonly/0,25,38250,00.html, Internet.com LLC. , NUA Ltd.

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