:: carrie peterson : cv |
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| cv |
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| Carrie Peterson Boston, MA [email protected] PROFILE Self-motivated and hard-working individual, with experience in media sales, project management, client relations and marketing. Able to use own initiative and work as part of a team. Proven leadership skills, including supervising sales territories, organizing marketing efforts, and managing a rugby team. Good problem-solving and analytical skills. Seeking a challenging job in a consumer-based industry. WORK EXPERIENCE Account Manager, Online Advertising Sales - Waltham, MA Consistently meet sales goals, reaching up to 70% over monthly quota. Responsible for prospecting, deveoping, closing, and maintaining strategic internet advertising accounts. Develop new business from direct clients and ad agencies. Increase share of budget for existing business. Uncover new business opportunities and develop comprehensive marketing proposals. Handle banner, sponsorship, co-registration, cost-per-click, and direct mail efforts. Top-producing sales rep, year-to-date! Project Coordinator - San Francisco, California Responsible for co-managing $1MM-$4MM projects, from pre-construction to completion. Develop and maintain relationships with client, architect and subcontractors, ensuring all processes are handled professionally. Manage vital project functions, including submittal tracking/approval, RFI processing, preparing client and sub change orders, and creating customized project files. Develop strategic proposals, plan client marketing events, and attend Pre-Qual meetings. Sr. Advertising Sales Account Executive - Burlingame, California Created multi-level promotions with marketers interested in aligning their brands with a well-established brand. Built an awareness of Forbes.com (online division). Managed large territory of both high- and low-budget accounts, including Microsoft Network, Oracle, HP, E*Trade, and Nortel Networks. Met annual sales quota, and was youngest employee to be awarded own territory. Developed strategic initiatives to turn sales leads into advertising revenue. Established thoughtful prospecting strategies by analyzing territory opportunities and challenges. Created strategic sales and marketing plans to further promote advertiser's brand and product lines. Designed integrated advertising programs to clients via customized proposals, utilizing given campaign objectives and target criteria. Extensive client and advertising agency interaction to build and maintain relationshops. SKILLS + IBM-PC & Macintosh, Windows 95/2000, Microsoft Word, Excel, Powerpoint, File Maker Pro, Internet, HTML, Lexis-Nexis, Lotus Suite, WordPerfect, NetGravity, Solbright, GetRelevant, Yahoo PageBuilder, DoubleClick DART + Creativity with multi-level marketing ideas/planning. Professional Written & Verbal Communication Skills. Detail Oriented. Able to work effectively in teams, and alone. Strategic Thinker. EDUCATION University of Oregon - Eugene, Oregon (USA) Graduated : December 1997 - Degree: B.A. in Psychology, Minor in Business - Graduated "Cum Laude" - German, 2 years Relevant Courses: Consumer Marketing, Social Psychology, Corporate Finance, Power of Media ACHIEVEMENTS / POSITIONS OF RESPONSIBILITY + President, San Francisco Golden Gate Women's WRFC (2000-2003) VP Marketing/Recruiting, SFGG Women's RFC (1998-2000) Secured rugby club sponsors through relationship marketing, customized proposals and creative selling. + Volunteer, Youth Rugby Assistant Coach & Asst Youth Soccer Coach (2002) + Volunteer, YMCA After School Kids Program (2001-2003) INTERESTS Hockey, Soccer, Rugby, Rowing, Travel, Photography, World History, Writing REFERENCES Available Upon Request |
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| DOME Construction Corporation 2001 - Present |
| [ GO HOME ] |
| Forbes.com - $400MM Multinational Brand! 1999 - 2001 |
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| Terra Lycos (Lycos.com) - $600MM Global Internet Company 2003 - Present |
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