External Environmental Analysis:

Technological environment:

Ø Pace of change:

Pace of change man rate of change Joxus has strategy to to introduce new technology.

Ø Research and development:

Joxus always support the work of research and development in order to introduce new technology.

Social/cultural forces:

Ø Social class:

Joxus target all classes including upper class , middle class and lower class.

Ø Culture:

Joxus from where they come is different but they adopt the Pakistani culture also.

Economical

Income:

This factor decide which class joxus is going to target in the early time of joxus they focusing on upper class but they introduce some leather products through which we can say that they targeted middle and upper level as well.

Payment method:

They check the behavior of the regarding the payment of the people they check whether of the gives money in the form of cash.

Suppliers:

Companies provides joxus with the raw material and chicken. In Pakistan little Shack purchase the raw material from Trade key industry. Over 75% items.

Customers:

Customers are attracting to Joxus because of the quality products with reasonable prices of their products. At the beginning the joxus has the lot of loyal customer and continuous to grow to provide better customer demand products.