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Boost Mobile is an Irvine, CA brand of mobile phone launched in Australia (Over Optus) in 2000 and in New Zealand (Over Telecom New Zealand) in 2001. The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now Sprint Nextel) brought the brand to the United States in 2002 and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005 Boost Mobile announced that they currently have more than 3. 1 million customers. Software to create MP3 Ring Tones - Motorola Talk Forum - Mobiledia.

Boost Mobile's latest American advertising campaign features Fat Joe, Eve, Travis Barker, Kanye West, Ludacris, Richard "Rip" Hamilton, Nick Cannon, Master Shake, and The Game and uses the slogan "Where you at?"

[edit] Technical Info

In the US, Boost Mobile uses Sprint Nextel's iDEN network with special Motorola iDEN phones that are unique to Boost. Like its contract-based cousin, the prime feature of Boost Mobile is the hallmark walkie talkie feature ("push-to-talk" or "PTT") that the iDEN network is built around.

Since Boost Mobile USA runs on iDEN, it uses a Subscriber Identity Module (SIM) card (incompatible with GSM or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. The converse (inserting a Nextel contract SIM into a Boost Mobile handset) is not possible, however, unless the Boost Mobile handset is first unlocked using a data cable and the appropriate software (note that modifying the handset's Master Subsidy Lock (MSL) is now legal due to a ruling by the U. S. Search Smarter for Make Ringtones and Save.