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| Radio-Canada Television's
Le Point
aired a report on Wednesday, Feb. 21, 2001 about the relationship between
French commercial radio stations in Quebec, listening habits and CD sales.
(This item is posted independently
from the radio program.) |
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If
you don't speak French, here are some facts contained in the report:
Quebec's top three networks/stations are CITE
and its sister stations, CKMF and its network and the independent station
CKOI
These three draw about 95 per cent of the
pop music listening audience in the province
As an artist, if your songs are not played
on any of these three stations, you might as well not exist
These stations have committees that meet every
week to screen incoming CDs and add to their playlists
In addition, stations use polling to determine
what listeners want to hear, or to test out tracks
>>> CITE does surveys, even pays people
to tell them what they want to hear
>>> CKMF created its own polling department
and plays clips over the phone to gauge reaction
>>> CKOI has access to a database that
tracks music sales
On the flip side, music promoters can keep
track of where songs are played, and how many times they are played; this
helps them find out who to lobby to get more airtime
Ultimately, does more airtime cause record/single
sales to increase, or does the popularity of a song give it more airtime? |
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