Shortly after Greg Ray's performance in this year's Indianapolis 500 came news
that Team Menard has arranged new sponsorship with Big Red Safety Triangle
Systems.
"Brian Barnhardt actually made the sugggestion initially, and it was an obvious
choice from the moment we saw Ray's tenacious off-pace cling to the racing
line,"
explained BRSTS marketing chief Arlo Ainsworth. "We've had a long, indirect
relationship with Brian, and we've been looking for quite some time to
find a way to build a marketing strategy with IMS and Indy Racing. From the
first time I heard about the driver roster for the IRL back in '96, I knew this
was a natural fit for this company and the expertise we've developed in
providing reflective safety systems to the Amish community. Now all of the
pieces have finally fallen
into place."
BRSTS is a worldwide leader in the development of safety reflector technology.
Products manufactured by BRSTS dominate nearly every niche of the hazard
reflector market, including a substantial presence in the recycling and
quarry industries.