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Area Manager (Mexico and Caribbean)
Parbel of Florida (subsidiary of L'Oreal)
Miami, Florida
February 1993 - October 1996
Responsible
for sales and implementing marketing strategy for Lancôme
(the world's #1 cosmetics and perfume brand), effectively managing a growing US$8 million
business.
Evaluated
and determined sales targets for 50+ wholesale and retail accounts.
Determined discount structure of each customer to optimize sales and
profitability.
Negotiated space in retail outlets, resulting in increased sales, brand
exposure and image.
Organized the successful launches of new products including Poême
perfume and Primordiale skincare products.
Implemented promotions and PR events.
Negotiated co-op advertising agreements with clients.
Supervised activities of 50+ beauty advisors, make up artists,
international trainers and resident sales managers.
Implemented new free-access merchandising programs.
Participated in worldwide industry conventions in Europe (Cannes, Tax Free World Exhibition) and the
United States (Orlando,
Duty Free Show of the Americas).
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