Market Research Reports,
Where and How to Find These? - A pathfinder

by Mohamed Taher

 

 

 


WHAT IS THIS: This pathfinder will help lead you to look for information (public domains, and best practices, etc. ) for a clearer understanding of the business of market research, as perceived by Information Professionals.

If you are looking for a fee-based model click here [Don't waste your time, rather save the time of the seeker]

For a quick outlook on details of "How to Do Corporate Research Online, By Philip Mattera click here

For a quick outlook on the inner dimensions of market research click here

For 'How to Research Your Market' or to start your own business as an entrepreneur click here

A Literature Review

What's market research? Is it that woman with a clipboard in the mall, asking whether you prefer the blue package or the red one? Is it a focus group where some guy pays you $50 for your candid reaction to various scenarios and trial balloons? Is it warranty card you fill out when you buy an electric toothbrush, or the questionnaire you have to wade through when you register for a gated site on the Web? 

Why do market research? Market research is a good first step in a competitive intelligence effort, helping identify the key and and emerging players that you need to keep an eye on. 

Most of the market research information that you find online is based on indepth studies conducted by corporations, consultants, trade associations, investment analysts, and (dhuh!) companies that specialize in producing market research studies. [Researching Online for Dummies, 2nd edition, by Reva Basch and Mary Ellen Bates (Foster City, CA, IDG Books, 2000).

"Market research

- Market research has a broad scope and includes all aspects of the business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. (See Environmental scanning.) Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.... Market research, organized use of sample surveys, polls, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan. Source

 

Traditional Online Vendors that libraries access1 Web Databases1
    MarketResearch.com
    Commercial Intelligence Mall
    MarkIntel
    MindBranch
    Northern Light
    AllNet Research
Market Research Publishers1
    BCC
    Datamonitor
    Euromonitor
    Freedonia Group
    Frost & Sullivan
    Kalorama Information LLC
    Keynote
    Market & Business Development Ltd.
    Packaged Facts
    PRS Group
    Specialists in Business Information (SBI)
    Verdict Research
    Veronis Suhler

1.Finding Market Research on the Web: Best Practices of Professional Researchers - 2nd Edition, 2001. www.marketresearch.com/product/display.asp?productid=261819&g=1
see also:

Other Indexes / Resources2

Business Periodical Index

Wall Street Journal Index

Ward's Business Directory of U.S. Private and Pubilc Companies

Standard & Poor's Register of Corporations, Directors, & Executives

Thomas Register of American Manufacturers

Million Dollar Directory

Stock Reports

Everybody's Business

U. S. Industrial Outlook

2.  J A McDaniel's Training Paraprofessionals for Reference Service, (New York, Neal-Schuman,1993): 123-127]

"You can often find free information in press releases and other areas of market research company Web sites. Most companies specialize in one or several related areas, though some generalize. Some can be very snooty, restricting even the most basic information to their "clients" only. ['Market Research Sources' in Business Statistics on the Web: Find Them Fast at Little or No Cost, by Paula Berinstein (Medford, NJ., CyberAge Books, 2003): 135-139]

 

Market Research Companies:

Web Directories:

 

Bibliography:  

Marktet Research in LIS Curriculum
Book market research : 
The goals and tasks of market research. The book market in Poland and abroad: international comparisons of publishing output and book sales volume. The investigation of the book market in Poland: the Book and Reading Institute, the Public Opinion Research and Programme Studies Centre at the Polish Radio and Television, the Central Statistical Office (and other institutions). Research problems, methods and results. 
Institute of Information and Library Science, University of Wrocław

Market Research Databases: Course Pages, MIT

Thursday, October 26, 2006

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