The Tides Have Turned in the Network Dominance


As of the end of February/March of 2005, there seems to be a changing landscape in TV. There always seems to be a struggle between the networks as to which network will make the most money out of their commercial advertising. Have the tides turned over the past couple of years. The webmaster will now give his own synopsizes based on trends and how networks are doing.


CBS (#1)


Hits: It truly is “America’s Most Watched Network.” The best sitcom that’s saying goodbye this season: “Everybody Loves Raymond,” the two highest rated reality TV programs: “The Amazing Race” and “Survivor.” And least not I forget the dominating drama series winning almost every single night when a new episode appears: Monday “CSI: Miami,” Wednesday “CSI: NY,” and the top-rated show, Thursday “CSI.”


Staples: Shows like “Cold Case” and “Without a Trace” seem to be doing well.
CBS kind of gets good ratings with it’s late night programming…I think that Craig Ferguson (CBS Late, Late Show) can detract viewers away from Conan O’Brien (NBC Late Night).


CBS Sports: This network is truly dominating the airwaves including in sports with exclusive coverage of the greatest sporting event known as March Madness (three weekends of exciting college basketball with 64 teams trying to win a championship). In addition CBS Sports covers: SEC College Football, the Masters, and the NFL (with coverage of the AFC).


A Miss: Their news coverage is the best and worst. TV news magazine shows like “60 Minutes” and “48 Hours” give decent coverage while the national evening news is at its worst with the departure of Dan Rather from CBS News.


Thoughts:
CBS will stay strong and remain in the number 1 position for a long time to come. Sure one of the other networks might win a month, but CBS will still remain strong.


FOX (#2)


Hits: Now if you consider “American Idol,” “reality TV” then it’s truly the #1 reality show on the air. “American Idol” has kept FOX in a stronghold. I don’t even watch the show. However, I know there was a huge controversy when some guy named “Mario” left the show. That “news” made front pages and was talked about in the local media outlets. Why did Mario leave? (Personally…I don’t care) That’s how powerful the show is.


Staples: The other two dramas that have gained a cult following have been “The OC” (for the pre-pubescent teens and also for older teens as well). Every week on TV, I just keep on seeing or hearing about Mischa, Mischa, Mischa Barton (I am so tired of her…She can’t even act. She’s just another pretty face in Hollywood). Then, my new favorite addiction “24” with Keifer Sutherland playing Jack Bauer (the best TV character ever due to all the insane stuff and stunts he does). Oh yeah, “That 70s Show” has been on the air of about 7 seasons (I didn’t notice).


Animation: Animation has been a crucial part of FOX. “The Simpsons” remain a FOX staple due to their fresh, witty take on popular culture. Due to DVD sales, “Family Guy” remains on the air. Plus, staples like “King of the Hill” and “Futurama” still have an audience.


Fox Sports: Coverage of MLB and most of the playoffs, and the first half of the NASCAR season. Most importantly, FOX covers the NFL (mainly NFC games).
Misses: Every reality TV show ever aired on FOX. The majority of them were complete utter failures and flops.


Thoughts: FOX has lost that rebellious edge to the network. I remember programming like “Married with Children” and “In Living Color” that helped make FOX a renegade network with a cool edge to it.
Currently, FOX features programming that just sells mostly to the young demographic by placing advertisements in the shows like “American Idol” and “The OC.” The show, “The OC” has made so many pop culture references (like 100 per episode) that some college kids made up a drinking game for every time there’s a pop culture reference on the show. I guess its bottom’s up or in this bottoms way down.


ABC (#3)


Hits: The guilty pleasure of the year is “Desperate Housewives.” That show is full of mature adults just getting really horny and taking off their clothes and just “doin it.”
“ Lost,” a show that has a racially diverse cast in which strangers are stranded on an island. I never thought the concept would work, but I was wrong. The show still remains fresh and there’s an audience for it.


Staples: All of its Reality TV programs: there on like the 8th season of “The Bachelor(ette)??” Then there’s EXTRME MAKEOVER: Let’s make an ugly person beautiful through plastic surgery. But what…there’s more: EXTREME MAKEOVER: HOME EDITION in which a group of people (some has-been celebrities) tear down a home and rebuild a new home.
Then there’s the SWAP shows…let’s swipe BOSSES & WIVES. PURE GENIUS (even though I will not watch it) swap a middle class suburban white mom with a black mom from the projects (now let’s see the differences in race and class). By the way, no more “NYPD Blue” on the air for ABC.


ABC Sports: Covering the NBA and some of the NBA playoffs (ABC Sports has the worst coverage I have ever seen for the NBA playoffs. Game 1 on ESPN, Game 2 on NBA TV, and Game 3 on ABC…As a viewer, I am so confused and can’t watch the games due to the crazy scheduling). Oh yeah, golf’s British Open, “Monday Night Football,” and the NHL (if they were actually playing…right now).


Misses: News coverage…Other than the Michael Jackson interview done by the British/Indian reporter…ABC doesn’t have great news coverage.
Late night…Does anyone really watch “Jimmy Kimmel?”


Thoughts
: There are only three periods of ABC that I can remember.
“ TGIF”: Great programming that the whole family can watch like “Boy Meets World” and “Family Matters>’
“ Millionaire”: ABC trying to keep the hot quiz how fresh for about two years with that same, great formula (Regis and 15 questions to answer for $1,000,000).
“ Re-birth” (ABC is back). ABC is beating both NBC and FOX at creating new, great edgy shows. “Lost” and “Desperate Housewives” have been run-away hits for the network. “Alias” has found a good audience for the network. ABC is going back to sitcoms in a way, but not really thanks to the overwhelming showing of reality TV programs.
In addition, mid season shows like “Boston Legal” and the new show “Grey’s Anatomy” looks like they are going to stay on the air. The network looks like its getting better.


NBC (#4)


Hit: The only true hit on NBC has remained “ER.” Personally, “ER” has a cult following to the point where NBC doesn’t even have to advertise the commercials for the new episodes. As long as if an “ER” viewer knows when “ER” will be on the air, then plans are arranged to watch the new episodes. Even though I must admit though that the writing is sub-par most of the times.


Staples:
The “Law and Order” series. NBC at one time in February showed 17 hours of “Law and Order” in one week alone. By the way, there are four “Law and Order” series: “Law and Order,” “Law and Order: Special Victims Unit,” “Law and Order: Criminal Intent,” and the new series “Law and Order: Trail by Jury.” Not only are Law and Order on NBC…these shows are constantly on reruns on the TNT and USA cable outlets.
Shows like “Scrubs,” “Fear Factor,” “Las Vegas,” and “Fear Factor” have found a somewhat stable audience.
NBC is still reigns in late night programming during the weekdays with Jay Leno and Conan o’ Brian. And on Saturday Night with the constant great comedy sketch show know as “SNL.”


NBC Sports:
Other than the Olympics and Bob Costas. What else does NBC have? I just forgot…I must admit that NBC has the best coverage of golf (PGA Tour). Other than the Olympics and golf NBC covers NASCAR and Arena Football (?) Worst of all…the biggest flop in sports…What did you get when you combine pro wrestling and football: XFL, the worst “professional league” ever. (Vince McMahon, chairman of the WWE, knows how to market a product like the XFL very well. However, the league had terrible players and the scrappy football. Pee-football was better than the XFL…ZING!)


Misses
: All the new shows aired on NBC the past 2 years. The only shows that have survived the past 2 years on NBC have been “Las Vegas” and “Joey.” The reality TV programs have not been doing so well especially “The Apprentice” (the third season is worst season and has the worst contestants ever).


Thoughts:
NBC is just plainly just atrocious. It has decent programming, but the other three networks have way better programming.
NBC had it all in the mid 1990s with great sports, sitcoms, and dramas. Now it’s just a mere shadow of itself.
Dramas: The only real drama(s) this network has ratings with is “ER” and all the other “Law and Order” series.
Sitcoms: The demise came with the departure of “Seinfeld.” The ultimate demise for sitcoms in the network came when both “Friends” and “Frasier” went off the air in 2004.
Sports: Other than the two week coverage of the world facing each other…NBC really only has great golf coverage.
NBC is trying to bank on new shows like “Medium” and “The Office” in order to bring back some consistency to the troubled peacock. Eventually, NBC will bounce back. The real question is…When?

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