In fast-food news. Burger King Corporation has
thought of a brilliant marketing strategy: Give the customers what they want.
The article mentions that 18% of their customers are the “average-Joe” guy
who are eat at fast-food restaurants almost on a consistent regular basis.
This 18% of their clients accounts for 49% of their total business.
As a result, the new CEO of Burger King (a man who exercises regularly and
is a n advocate of “healthy living”) will market “good ole’ fashion
unhealthy fast-food” for their market. Some ideas proposed include a “Red-Bull” inspired
coffee adding 40% more caffeine to coffee. In addition, a chicken sandwich with
jalapeños and pepperjack cheese.
Finally, an actual great idea. First of all, why would people who live a healthy
life and/or exercise regularly eat at fast-food “joints” like Burger
King in the first place. Two years ago, most of the restaurants tried to go
along with the Atkins/low or no-carb diet.
In reality, a low carb diet equals somewhat tasteless food with low energy
benefits. In additio
n, most diets become fads as they come and go with the times. In 1930s, being fat was considered cool/sexy. In 2005, thin women and muscular men are what’s cool/sexy (Speaking of only American trends only).
In addition, calorie intake only accounts for energy being used or wasted.
Since more and more people are just getting lazy on dependence of material
items like
shopping for women and video games for guys. Diets are a quick fix to the problem…not
the solution. Burger King Corporation is finally reaching their customer. It’s
not the Burger King’s fault if a customer is eating a 2,000 calorie breakfast
burger and drinking a heavily-caffeinated “Red-Bull” coffee and
is still fat while watching soap operas and/or sporting events.