Summary - The website will be a tool for riders to sign up to classes and board their horses.
Content - The plan is to have photos of riders and horses from classes that are ongoing at our school.
Competition - Haskell riding academy is the only direct competition I can find online in the st. george area. I really like the use of a photo and a testimonial on the front page, and the overall simplicity of the website, I feel that it is a very easy to use interface for a new comer. However I am not a huge fan of the colors and the photo up top they all look dated and seem like a site used palletes from the 90's or early 2000's
Purpose - The purpose is to allow riders and potential riders a tool to book as well as investigate further the plan to ride or board their horses at our ranch.
Desired Results - If all goes as planned then students and my grandmother will have a system that allows them to remember scheduling and free up phone calls and other valuable time that may be needed elsewhere on the ranch.
Target Audience - The target audience of this website will be riders young and old who are looking for a teacher in various disciplines of horseback riding. As well as potential horse owners looking to board their horse. Gender is usually female with ages ranging from as young as 5 all the way to 40's.