Available Upon Request
Computer Skills
Communications
Experience
Other Work
Experieince
Education
Freehand, Quark Express, Pagemaker, Adobe Photoshop, Adobe Acrobat, Quicken, SAS,
SPSS, Web design (html), and Internet/email skills.
Pacific Research Group: San Francisco, CA (May 2002 - present)
Senior Research Analyst; Managed research activity by conducting focus groups, surpervising
telephone and Internet surveys, and coordinating intercept interviews. Analyzed data using
statistical and qualitative analysis to steer client decisions on new product implementation and
design, advertising and marketing campaigns, and community and political views. Designed
presentations based on results and presented to clients.
Operation Access: San Francisco, CA (December 2001 - May 2002)
Director of Marketing and Events; Managed the marketing efforts of a nationally-awarded non-
profit providing surgery to the Bay Area's uninsured populations; Wrote, designed and produced
the organization's quarterly newsletter; Budgeted, planned and hosted three fund-raising events
(e.g., silent auction and two house parties); Assisted Executive Director in research and writing
grant proposals and letters of intent for the organization; Managed a 12-person volunteer team to
schedule, plan and organize medical volunteer receptions at our partner hospitals at each of our 14
partner hospitals throughout the Bay Area; Represented the organization at foundation meetings
and at public speaking engagements at local civic organizations and health fairs.
Carl Vinson Institute of Government, U. of Georgia: Athens, GA (January 2000 - December 2001)
Public Service Associate and Interim Managing Editor; Managed all aspects of 11 Southeast
regional conferences, including strategic planning and group facilitation, policy development and
writing, grant writing, media relations and event promotion. Additionally, managed the marketing
efforts of CVIOG Press, including research, design and implementation of marketing campaigns,
database management, editing book manuscripts and academic journals, and catalog designing.
Duffey Communications: Atlanta, GA (June 1999 - January 2000)
Toys for Tots Project Manager; Hired to manage the implementation of the US Marine Corps'
1999 Toys for Tots campaign by coordinating nationwide media relations and 120 publicity events
throughout the country; Wrote press releases, public service announcements, and media kits for
the campaign; Pitched news stories to local, state, and national media; Prepared weekly reports for
Marine Corps' project leaders and Duffey management; Secured 20% increase in toy donations
and 15% increase in monetary donations to the campaign from previous year; Worked with US
Marine Corps to coordinate toy collection and distribution among social service agencies; Prepared
campaign results, evaluation reports, and suggestions future campaigns; Won an IABC's Golden
Flame for total communications program, and 2 PRSA Phoenix Awards for public relations efforts.
Muscular Dystrophy Association: Atlanta, GA (May 1999 - September 1999)
Regional Public Affairs Coordinator; Coordinated media relations for 45 different MDA activities
in AL, GA, FL, SC, and TN by writing 195 press releases and public services announcements;
Managed 3 different fund-raising events involving direct solicitation and managing mailing data-
base of potential donors; Produced the Columbus, GA, Jerry Lewis MDA Labor Day Telethon.
Syracuse University: Syracuse, NY (September 1998 - May 1999)
Research and Teaching Assistant; Assisted the Director of the Doctoral Program at the S.I.
Newhouse School of Public Communications with research and interviews resulting in the
publication of 2 papers and 1 book; Lectured to "Introductory to Public Relations" course.
Uni. of GA Alumni Association: Athens, GA (April 1995 - July 1995 and October 1996 - June 1996)
Fund Raiser; Worked with the Alumni Association to raise funds through telemarketing from
database of potential donors in the first term; in the second year, conducted more personal
correspondence with previous donors through letter writing and phone calls to cultivate
their relationships with the UGA Alumni Association to raise greater funds for institutional goals.
Syracuse University: Syracuse, NY (June 1998 - May 1999)
M.S. in Public Relations 3.8 GPA
Master's Thesis: "Social Distance and the Third-Person Effect's Influence on the Perceptions of Fund-Raising Communication"
University of Georgia: Athens, GA (September 1994 - June 1998)
A.B.J. in Public Relations and B.A. in Market Research 3.55 GPA
Honors Thesis: "The Ethics of Fund Raising"
Graduated Summa Cum Laude with Highest Honors in Public Relations