On November 14th, 1941, WBBB, Burlington and Alamance County's first radio station, was put on the air by the Alamance Broadcasting Company, a corporation of local businessmen who had begun planning for the station two years before. The call letters, which stood for, "We're Building a Better Burlington", reflected their civic pride in this new venture. In its early days, WBBB was an affiliate of the Mutual Broadcasting Network. The station was also one of the first 30 radio stations in the nation to apply for an FM license, which resulted in the sign-on of WBBB-FM 101.3 in December of 1946 (The station would move one space down the dial to 101.1 FM shortly thereafter). WBBB has aired adult contemporary, news/talk and classic country and even a "beach" music-intensive oldies format over its history. The station was known as "News/Talk 920" during the late 1980s and most of the 1990s, but became classic country WPCM in January of 1998 when owner Curtis Media played a huge game of radio "musical chairs" with the formats of several of their stations. This shift involved stations from Burlington eastward to Goldsboro, and resulted in the historic WBBB call sign moving to Raleigh's former WKIX, 96.1 FM, which had just ceded its new country format and call sign to the former WKTC, 96.9 FM in Goldsboro. Simulcasting the new WKIX at 96.9 was WBBB's FM half, which had been known as country station WPCM "Country 101.1" since 1978. WPCM became WKXU to reflect the combined stations' new handle, "Kix 96.9 and 101.1". AM 920, left without its former WBBB call sign, assumed the WPCM call letters, and a country gold format debuted there as "Classic Country 920". In 2000, WPCM switched to a beach music and oldies format as "Oldies and Beach 920". The station took home several Cammy Awards for their personalities and programming. On June 23rd, 2004, WPCM reverted back to, what at first, appeared to be a news/talk format. However, this was actually a "soft" launch for the FM talk format now heard on sister station 101.1 FM, now WZTK "FM Talk 101.1". WPCM simulcasted the WZTK programming almost exclusively until May 14th, 2005, when they, again, became "Oldies and Beach 920".