Ray Van Eng (12/16/96)
"There are a lot of people who are, let's say 12- to 20-something, that are Web users,'' said Anne Martin, Cover Girl marketing director. "And you can get deeper in your sale on the Web than with a lot of other media.'' For Procter & Gamble, putting up a web site is certainly cheaper than setting up sales counters at department stores (which they don't have) throughout the nation.
However, other make-up companies that are on the Internet including Revlon (www.revlon.com) are unsure of whether their web efforts would actually drive sales at their stores. The size of the cosmetics market is about $6 Billion a year. Yet, no one is ignoring the marketing potentials in cyberspace. As one industry insider indicated, "your traditional department store cosmetics customer is slowly dying out...to capture tomorrow's customer, you've got to use the Web today.'' ------------------------------------ Shop! Information Services (www.sis.org). Run by The Women's Consumer Foundation Inc. The site run field test on consumer products, the reports are written in an entertaining manner. Family.com (www. family.com). Devoted to issues that affect those with kids in the family with sections on computer, education, food, health, travel etc. with links to other family oriented sites. The Mommy Times (www.mommytimes.com). For moms at work, at home, at play. All About Kids Online (www2.aak.com/aak/). Deals with issues about families and parenting. Interesting articles, calendar of events, forums etc. Women's Connection Online (www.bbai.onramp.net/wlc/index.htm). This is a more serious site that contains an information libaray which includes sections on crime/safety/law, finance, technology, parenting, gender equity etc. Boots Co. (www.boots.co.uk) England's largest pharmacy company launched a web site last July mainly targeting women age 18 to 34. Boots estimated that of the 1.8 million Internet users in the United Kingdom, some 540,000 were women. CoolWomen (www.coolwomen.org). A new Canadian site aimed at celerbrating the contribution of women in Canadian society. For big and beautiful women (www.bbwonline.com). New Web Site for Women size 14 and up. ------------------------------------------------- 59 percent of women who play console video games want to play games on-line, compared with 49 percent of men. (Impulse Research in LA.) Bankers who are planning electronic banking services, please take notes. A recent Jupiter Communications survey has found that women are more likely than men to balance the family checkbook and pay bills. Related story: |
