Many of the legendary health-giving properties of Lycium barbarum (goji’s Latin name) are today being confirmed in modern scientific studies.
Anti-Aging & Life Extension— Your body’s ten
trillion cells are under constant attack by free radicals. These harmful
agents can accelerate aging by destroying vital body cells faster than
they can be replaced. Goji is known as the “longevity fruit.” It contains
powerful polysaccharides and antioxidants to defend against premature
aging and to fight free-radical damage throughout the body.
Look
& Feel Younger— Goji stimulates the release by the pituitary gland
of human growth hormone (hGH), the youth hormone. The benefits of hGH are
extensive and include reduction of body fat, better sleep, improved
memory, accelerated healing, restored libido and a more youthful
appearance.
Get Better Sleep— Goji has been historically
used in Asia for the natural treatment of insomnia. In several medical
study groups with elderly people, nearly all patients taking goji reported
better quality of sleep.
Protect Your DNA— DNA is the most
important chemical in your body. It carries the blueprint for all the
traits inherited from your ancestors, and also ensures that, as they need
replacement, your ten trillion cells are faithfully reproduced as healthy,
exact duplicates. Exposure to chemicals, pollutants and free radicals can
cause DNA damage and breakage, leading to genetic mutations, cancer, and
even death. Goji’s betaine and polysaccharides can restore and repair
damaged DNA.
Support Your Liver— Goji contains a cerebroside
(a type of enzyme) that has been shown to protect liver cells, even from
highly toxic chlorinated hydrocarbons.
Improve Immune
Response— Research reveals goji’s ability to regulate immunity by
commanding and controlling many of the body’s important defense functions.
Goji polysaccharides enhance and balance the activity of all classes of
immune
cells, including T-cells, cytotoxic T-cells, natural killer (NK)
cells, lysozyme, tumor necrosis factoralpha and the immunoglobins IgG and
IgA and interleukins-2 (IL-2).
Improve Digestion— Goji has
long been used in the treatment of atrophic gastritis, a weakening of
digestion caused by reduced activity of stomach cells. Goji itself is
easily digested and assimilated, especially when taken in its highly
bioavailable juice form.
Improve Your Memory— Goji is the
premiere “brain tonic” in Asia. It contains betaine, which is converted in
the body into choline, a substance that enhances memory and recall
ability.
Support Kidney Health— In Chinese medicine, the
kidneys are most important and are believed to control the brain and other
organs. Goji has long been known to be a kidney super tonic, supporting
ultimate kidney health and function.
Support a Stronger
Heart— Goji contains cyperone, a sesquiterpene that benefits the heart
and blood pressure. Its anthocyanins help to maintain
the strength and
integrity of coronary arteries.
Combat Fatigue &
Lethargy— Goji is one of Asia’s premier adaptogens. Goji increases
exercise tolerance, stamina and endurance. It helps to eliminate fatigue,
especially when recovering from illness.
Support Healthy Blood
Pressure Levels— Nearly one in four adults has high blood pressure
(hypertension). Uncontrolled high blood pressure can lead to stroke, heart
attack, heart failure and kidney failure. A 1998 research study indicated
that high blood pressure could be managed by the polysaccharides in goji.
Support Healthy Cholesterol Levels— Goji contains
beta-sitosterol, which has been shown to lower cholesterol levels. Its
antioxidants keep cholesterol from oxidizing and forming arterial plaques.

The flavonoids in goji help to keep your arteries open and functioning
smoothly.
Support & Balance Healthy Blood Sugar Levels—
Goji has been used in China for the treatment of adult-onset diabetes for
many years. Its polysaccharides have been shown to help balance blood
sugar and insulin response. Goji contains betaine, which can help prevent
fatty liver disease and vascular damage often seen in
diabetics.
Enhance Libido & Sexual Function— Goji has
been used historically in Asia as a premier sexual tonic. Modern
scientific studies have shown that goji markedly increases testosterone in
the blood, thereby increasing libido in both men and women.
Help
Reduce & Alleviate Anxiety & Stress— As an adaptogen, goji
helps the body to adapt to and cope with stress. It provides the energy
reserves to help with any type of difficulty, both mental and
physical.
Support & Enhance a Healthy Mood & Brighten
Your Spirit— In Asia, goji is known as the “happy berry.” It has been
historically used in China to uplift and elevate. It is said that constant
consumption of goji brings about a cheerful attitude.
Combat
Inflammation & Joint Problems— Scientific research has shown that
with acute and chronic inflammation, free radicals like superoxide are
produced at a rate that overwhelms the capacity of the body’s superoxide
dismutase enzyme defense system to remove them. Such an imbalance results
in pain and damage to joints and tissues. Goji can help to restore the
balance of the important anti-inflammatory SOD
enzyme.
The goji fruit contains polysaccharides, specifically four that
are quite unique (LBP 1, 2, 3 and 4), which have been
demonstrated to
strongly fortify the immune system. These same polysaccharides have been
found to be secretagogues, that is, substances that stimulate the
secretion in the pituitary gland of human growth hormone (hGH), a powerful
innate anti-aging hormone. Goji fruit is the richest source of
carotenoids, including beta carotene (more beta carotene than carrots), of
all known foods or plants on Earth! Goji is a powerful antioxidant and is
traditionally believed to fortify the body against disease and to provide
the energy to overcome difficult obstacles in healing. Beta-carotene can
be transformed into vitamin A under the influence of human liver enzymes.
Being rich in trace minerals, goji fruit contains significant amounts of
zinc, calcium,germanium, selenium and phosphorus, plus many other novel
compounds, such as solavetivone, not found in other foods or plants. The
more we dive into the history and scientific research conducted on goji
over the past several decades and the historical use over the past 3,000
years, the more one realizes that this small but powerful berry is worthy
of trial and further investigation.
Bring in the King of Antioxidants,
THE GOJI BERRY!! Scientists use a method of measuring the ability of antioxidants to absorb free
radicals (the bad guys). This method uses ORAC Units for measuring purposes.
In the chart
below, you can see how high the Goji Berry measures.
|
FOOD |
ORAC units* |
| Goji Berry | 25,100 |
| Prunes | 5,700 |
| Raisins | 2,830 |
| Strawberries | 1,540 |
| Noni | 1,506 |
| Spinach | 1,260 |
| Brussel Sprouts | 980 |
| Broccoli | 890 |
| Oranges | 750 |
| Cherries | 670 |
|
*ORAC units (Oxygen Radical Absorbance Capacity Scale) is a measure of the ability of antioxidants to absorb oxygen free radicals. |
