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| What is a Banner Ad? over the past few years, most of us have heard about all the money being made on the internet. This new medium of education and entertainment has revolutionized the economy and brought many people and many companies a great deal of success. But where is all this money coming from? There are alot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of internet advertising is the banner ad. A banner ad is simply a special sort of hypertext link. A bit of HTML code instructs a web server to bring up a particular web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, exept that insted of text, the link is displyed as a box containing graphics (usually with textual elements) and sometimes animation. because of its graphic element, a banner ads is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. it stys in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance n a number of other ways.>>>learn more from howstuffworks.com The Future of Internet Advertising Web expert have been prediting the end traditional banner advertisments that appear for years, nothing dowindling click-through rates. They have several different ideas of what will replace it as the dominant means of advertising. Pop-up ads, advertisements that appear in thier own, small browser window, have to close each browser window, and if there are enough of them, they can overload some browsers' capacity. Some internet research shows that text links are more effective than banner ads and so can easily ignore them while text links are less obvious -- they appear to be part of the sit's content. Advertisers have also found some success with interstital ads. Link Pop-up ads, these ads appear in thier own browser window. When a visitor clicks on a link, the interstitial ad appears before the browser bring up the linking page. Most interstital ads close screen, so they are less annoying than pop-up ads, but they brifly fill the user's screen, so they definitely make an impression. If you keep an eye on internet news, you will continually see stories on the death of the banner ad, as well as stories about upturns in banner ad success. Banner ads will most likely be around for some time, but it's a good bet they will take new, interesting forms. As we've all read in recent years, the internet is in its infancy, and webmasters have only begun to tap its potential. The same can certainly be said for inernet advertisers, and since advertising is the main source of the main source of revenue the keeps Web sites going, you can be sure it will continue to evolve at an accelerated rate.>>> Learn more from howstuffworks.com |
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