Being annoying, inconvenient and insistent seems to be the most popular way of trying to perpetuate an idea in someone else's mind. There's a difference between the architectural consumption and any other type of consumption?

Hypothesis: the perpetuation of something can happen as a forged memory by repetition.

Making viral the image of a city and its wiki-history can insert it in the memory (or unconscious) of the consumer, a few seconds before being marked as spam.

Being marked as spam makes it unwanted, or even misunderstood.

Marked as spam makes it undesirable, or even misunderstood.

Marked as spam again makes it very unwanted and perhaps less misunderstood.

Marked as spam again in less than 1 hour, makes it unbearable, almost convincing and slightly understood.

Marked as spam again and again and again at intervals of less time and increasingly schizophrenic, becomes uncontrollable, until parasitic. Finally parasitic, spam takes root, and comes into being.

What you got, then?

Well, there's egg and bacon.

Uh, egg, sausage and bacon.

egg and spam.

egg, bacon and spam.

egg, bacon, sausage and spam.

spam, bacon, sausage and spam.

spam, egg, spam, spam, bacon and spam.

spam, spam, spam, egg and spam.

spam, spam, spam, spam, spam, spam, baked beans, spam, spam, spam and spam.