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Work Experience:

-  Underwent training as Academic Associate at IIM-Ahmedabad, in the Marketing Area, between June 2005 and April 2006. (
www.iimahd.ernet.in)

-  Worked as Lecturer in Marketing in the Department of Management Studies,
SRM Easwari Engineering College (Affiliated to Anna University, Chennai).  The courses handled include: Research Methodology, Consumer Behaviour, Relationship Marketing, Communication Skills, Principles of Management.

- Worked as Research Associate at ICFAI Business School Case Development Center, Hyderabad. During this, I authored eighteen case studies on Indian and Multinational organisations.  All the case studies can be found at European Case Clearing House. (
www.ecch.com).

Case Studies Authored:
1.  Aldi: The German Wal-Mart?
2.  Anglogold's Grwoth Strategies
3.  Biotechnology in Cuba
4.  Branding: The Asian dilemma
5.  Business in India: The LG way
6.  Business Objects:Crystal Decisions:The synergies
7.  China on the i-way
8.  China's Retailing Challenges
9.  Dainik Bhasker: The Innovative marketer
10.Doctoral blues in the US B-schools
11.IBM's growth strategies in India
12.Indian Railway: The cost of public service
13.J&J: Growth strategies in the 21st Century
14.Krispy Kreme doughnuts: The troubled times
15.Low cost carriers in Asia
16.MPhasis BFL: The Indian IT services company growing through BPO
17.Proton: The Malaysian car maker's troubles and challenges
18.SonyEricsson's alliance: The synergies
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