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| Work Experience: - Underwent training as Academic Associate at IIM-Ahmedabad, in the Marketing Area, between June 2005 and April 2006. (www.iimahd.ernet.in) - Worked as Lecturer in Marketing in the Department of Management Studies, SRM Easwari Engineering College (Affiliated to Anna University, Chennai). The courses handled include: Research Methodology, Consumer Behaviour, Relationship Marketing, Communication Skills, Principles of Management. - Worked as Research Associate at ICFAI Business School Case Development Center, Hyderabad. During this, I authored eighteen case studies on Indian and Multinational organisations. All the case studies can be found at European Case Clearing House. (www.ecch.com). Case Studies Authored: 1. Aldi: The German Wal-Mart? 2. Anglogold's Grwoth Strategies 3. Biotechnology in Cuba 4. Branding: The Asian dilemma 5. Business in India: The LG way 6. Business Objects:Crystal Decisions:The synergies 7. China on the i-way 8. China's Retailing Challenges 9. Dainik Bhasker: The Innovative marketer 10.Doctoral blues in the US B-schools 11.IBM's growth strategies in India 12.Indian Railway: The cost of public service 13.J&J: Growth strategies in the 21st Century 14.Krispy Kreme doughnuts: The troubled times 15.Low cost carriers in Asia 16.MPhasis BFL: The Indian IT services company growing through BPO 17.Proton: The Malaysian car maker's troubles and challenges 18.SonyEricsson's alliance: The synergies |
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