It comes in lots of trendy colours and flavours.
You can also get it in different sizes depending on your personal choice.
There's probably a different type of it for every day of the week.
And your beloved other may not like the thought of it.

Jam, (minds out of the gutter!) has since the beginning of time, been the bastion of any stereotypical British breakfast. Certain members of Halo seem to have an affinity to jam. And not any old jam, but that of the Strawberry variety. The day I found this out about Halo, I broke down and spent a whole 5 seconds wishing it wasn't true. Then to calm my nerves I played my Cold Light Of Day single.

Luckily, I rate the band so highly musically that this diet weakness did not turn me away. If you wanna eat fruit - go buy some real proper fruit that hasn't been genetically altered and sugar processed to within an inch of its lives! You know, the real article that grows from seeds or trees.

CONS
Jam totally ruins your teeth, with all that sugar. Its nutrition content is probably less than zero. Now, where is the logic of seemingly normal human beings spoiling a perfectly good piece of toast... with an evil sugary fruit concoction. It can only be compared to the love \ hate relationship people have with Marmite. You either love the stuff or you hate it. Coincidentally, I hate Marmite too.

I guess this is the point, where for a balanced argument, the pro's of eating jam are explored... (* thinks for a couple of hours *)
And after much deliberation, I can only conclude that it gets Halo eating. I mean, defined cheekbones are absolutely cute and everything. And I guess, as a diversion from a liquid beer diet at least jam is calories... and it makes great patterned stains on ones clothes... any one out there in favour of jam? Answers on a postcard!