Peter Turkington

Public Relations Specialist

 

(905) 901-9218 

 

Welcome, and thank you for taking the time to visit.  

Introduction:

Peter Turkington holds an honours business degree from Wilfrid Laurier University, where he mastered the areas of operations management, finance, and marketing.  Additionally, Peter has completed an accreditation in public relations.  He has already performed public relations services for community groups and volunteer organizations.  These services involve media relations, media releases, event planning,  seminars, speech writing, and presentation skills training sessions.

Peter has published two economic surveys for the Regional Municipality of Halton.  He has also spent a year and a half as a Corporate Trainer in Operations and Logistics at Tim Hortons head office and served as Communications Coordinator for Waste Management of Canada (a subsidiary of Waste Management Inc.).

Resume:

EDUCATION

Seneca College, Post Graduate Corporate Communications (2003-2004)

Wilfrid Laurier University, Honours BBA (1998-2002)


SCHOLARSHIPS & AWARDS

Integrated Case Study Finalist, Wilfrid Laurier University for case analysis and presentation on Danier Leather, score of 95% (2001)

Entrance Scholarship, Wilfrid Laurier University for achieving an Ontario Academic Course average above 85%, (1998)

MacNeil Memorial Scholarship for outstanding leadership in Oakville Trafalgar High School and the Oakville Community, (1998)


WORK EXPERIENCE

August 2005 - Present Media Relations Consultant to High View Communications, MacPhee, Punch Communications, Tracy Nesdoly Communicate

-  Reviewed, updated and expanded media contact lists.
-  Developed fact sheets, backgrounders, advisories and releases.
-  Distributed media advisories and media releases and made follow-up calls.

 
March 2005 Media Training Consultant to Cancer Care Ontario

-  Trained tobacco representatives in key message development, story pitching, dealing with reporters and how to make stories newsworthy.

 
Nov '04 - Feb '05 Consultant/Event Coordinator for World Vision Canada

-  Coordinated media coverage and marketing for annual January 1 fundraiser.
-  Liased with partners in the event and attracted sponsors.
-  Media relations/communications support for Southeast Asia tsunami response.

 
May - Oct 2004 Communications Consultant to Waste Management (WM) of Canada

-  Wrote and proofed releases, developed key messages for advisories, and presentations.
-  Developed stakeholder database and facilitated direct mailings.
-  Directed certification process for three landfill sites.

 
Jan - June 2004 Communications Consultant to Haldimand Hills Spas

-  Analyzed internal and external communications practices.
-  Developed communications plan & advised management on implementation.

 
2002 - 2003 Operations Representative for TDL Always Fresh Implementation

-  Travelled throughout Ontario implementing and training Tim Hortons Always Fresh Bakery Procedures.
-  Trained employees, franchisees and performed additional support functions for District Managers.

 
2001 Operations Representative for Tim Donut Limited (Tim Hortons)

-  Travelled throughout Canada opening stores for Tim Hortons Corporate headquarters.
-  Trained of employees and franchisees and managerial functions.

 
1999 - 2000 Halton Region Budget Analyst

-  Gathered and analysed economic data for the compilation of an economic survey of the Region of Halton.
-  Included use of unemployment statistics, consumer price index, provincial and national economic forecasts, and other economic indicators.

VOLUNTEER ACTIVITIES

2005 Public Relations Counsel to Danielle's Place Eating Disorders Clinic

-  Offered media relations advice.
-  Advised board of directors on key message development.
-  Advised board of directors on content for promotional pamphlet.

 
2003 - 2004 Seneca College Representative to Canadian Public Relations Society

-  Organized events.
-  Acted as liaison between Corporate Communications students at Seneca and CPRS.

 
2000 - 2002 Director of the Board, Wilfrid Laurier University Students' Union

-  Director with the Portfolio for Part Time Students (2000-2001).
-  Board member of Constitutional and Operational Development Committee (2000-2001).
-  Board member of Elections and Referenda Committee (2000-2001).
-  Chairperson of Elections and Referenda Committee (2001-2002).

 
1998 - 1999 Best Buddies

-  Provided friendship and guidance for a student with a learning disability.

 
1998 Ontario Students Against Impaired Driving

-  Director of Marketing & Public Relations
-  Promotion of responsible drinking (not driving drunk) to student body.

 
1995 - 1998 Oakville Youth Advisory Committee

-  Involved the youth of Oakville in municipal decision making.
-  Advanced the proposition of Oakville�s first skateboard park.
-  Proposed a youth drop-in centre.
-  Performed duties of Director of Media Relations and Vice Chairperson.


WRITING SAMPLES:

Impressions Op Ed Media Release Globalization Ethics
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