OBJECTIVES
The main purpose of the project
is to create a platform on the Internet to confront parties in the tourism
sector to promote alternative ways of tourism. A list of alternative ways
of tourism considered for the project is given below:
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Religious Tourism
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Cultural Tourism
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Agro-Tourism
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Eco-Tourism
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Outdoor Tourism
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Historical Tourism
The parties involved in this proposed
platform will be the major travelling agencies of the Mediterranean Region
Countries, the individuals interested in alternative tourism.
The project extent may be summarized
as follows:
-
Identification of markets within the tourism industry
in the Mediterranean region that can benefit from this platform
-
To highlight the basic standard business processes involved
which will promote this platform
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Development appropriate marketing strategies for the
promotion of a particular tourism alternative market in all countries
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Gathering pertinent marketing data by using analytic
methods
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Embodiment of stakeholders in the preparation and service
process that will warrant a product of the highest quality attainable:
i.e. chambers of commerce, tour operator, carriers, service providers
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Promote and support the development of web-based content
on each country
-
Describe contrivance for e-commerce and transactions
via the Web
-
Effectuate pilot projects with these partners, with
the objective of creating test-case niche market products, which would
be promoted in the traditional way, as well as on-line and using the strategies
of web marketing, electronic commerce, and data-mining.