Survival of the Fittest: Panel discusses power player strategies

Professor Charlotte Grimes opens this year's symposium and introduces the first panel.
By: Moranne Clarke
Are you interested in a career in the media? Well, according to this year�s Mass Media Arts Symposium, be prepared for �survival of the fittest.� Competition is fierce and only the strong will survive.
In preparing Hampton University mass media students to be the ultimate survivors, this year�s symposium kicked off with a panel discussion entitled �Power Player Strategies.� This panel consisted of four distinguished media professionals with diverse backgrounds in communication fields. Sitting on the panel were Cynthia Dinkins, Executive Director, T. Howard Foundation; Keith Harriston, National Deputy Editor, Washington Post; Michelle Materre, Outreach/Fundraising Direction, ROJA Productions; and Wendy Juren, Director of Public Affairs and Community Marketing, WVEC-TV.
These individuals shared their experiences and provided students with insight on how to get their foot in the door to mass media-related positions. Each of the panelists offered advice to students based on their areas of expertise.
However, in spite of the differences in position and experiences, all of the speakers stressed the importance of writing in pursuing any career in the media. According to these power players, writing is one of the top skills needed to survive and be successful in this field. �Even in production, writing skills are a must,� said Materre. In addition, students were reminded to have a good business background to increase their marketability.
Following the speaker�s presentations, there was a question and answer period that allowed students to gain more knowledge by asking presenters about specific topics not covered earlier in the discussion. The answers given provided students with more details on things they could do to get an edge over the competition. Students were informed on ways to find hidden media related careers such as set design, how overcome to the negative stigma attached to public relations specialists and to what scale having an advanced degree helps in obtaining positions in the media field.
The session closed out as students met the presenters and spoke with them about available full-time positions and internships with the companies represented.