| PrintWise Consulting |
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| Who or what answers your phone? Is the phone voice pleasant and helpful? Your phone is the first contact potential customers have with your business. Put yourself in their place. . .Do you enjoy talking to a machine? Do you want answers now or when someone has time to get back to you? The money spent on an experienced receptionist, may well improve your profits by at least 25%. Many people will just hang up if a machine answers. If voice mail is used, make sure messages are checked |
| frequently and returned. If a customer needs a quote, get back to them within 24 hours. If the quote will take longer, let them know up front it may be 2 to 3 days. Even if you have an excellent price on an estimate, it may be lost because you delayed. Price is important, BUT I have found customer service is more important. I have gotten many jobs, just based on response time, even though my prices were slightly higher. Some projects seem impossible to produce, but with the right vendor list, anything is possible. Being helpful always brought more business. And a friendly, professional voice is always more desireable than a machine. |
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| Do you go out of your way to meet customer deadlines? It may just take a little more effort or imagination to produce, but it can be done. If you know you can't get a customer what they need when they need it. . .tell them. Don't make a promise you can't keep. Keeping your customers happy should be your #1 priority. Remember, the more time and money you save them the happier they will be with you. |