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POSTGRADUATE
EDUCATION EXPO 2 0 0 3
The 8th International
Postgraduate Education Exhibition (PEE)
October 17-19, 2003,  Atlet Century Park Hotel
Jakarta-Indonesia

Contact Person

: Mr. Rustam Tassa


PT. WAHYU PROMOCITRA
Jl. A No. 1, Rawabambu 1
Pasar Minggu Jakarta 12520
INDONESIA
Ph.: +62 21 7892938
Fax: +62 21 7890647, 7812164
Mobile: 0815 884 2199

 
 

.....Promotional Campaign

  


Aggressive and extensive promotion campaign that we had embarked at the previous International Postgraduate Education Expo had attracted thousand of visitors.  Our exhibitors enjoy unprecedented success during the exhibition.  About 5,000 students alone graced the previous fairs in 2002.  The exhibition was given extensive media attention by the Indonesian government media as well as national TV coverage.

 In addition, a comprehensive promotion and publicity campaign is being organized to reach the targeted visitors, which among others include:

  • Advertisement in Leading Newspaper, Magazine and Tabloid
  • TV & Radio Commercials
  • Direct distribution of promotional material, such as posters and flyers to potential schools
  • TV coverage
  • Press coverage and press releases
  • Personal letters of invitation to the school principals and students
  • Letters of invitation to companies & business organizations
  • Personal letters of invitation to prospective visitors
  • Posting of directional banners in all strategic places

 

.....Promotional Campaign Media
 
1. EXHIBITION CATALOG (distributed
freely to potential visitors)
Size :21 x 28 cm
Paper:
- Art paper 85 gr (content)
- Art paper 210 gr (cover)
Copy: 5,000 exemplars
Ad Price:
- Black & White
     * Half page: US$ 350
     * One page: US$ 600
- Full Color
     * Inside Front Cover: US$ 1,200
     * Inside Back Cover: US$ 1,000
     * Back Cover : US$ 1,400
     * 1 (one) page : US$ 800
     * ½ (half) page : US$ 450

2. BANNER
Size : 5 x 0.9 m
Material : Synthetic Fabric
Location : Atlet Century Park Hotel area
and other strategic location
Time : October 17-19, 2003
Price : US$ 60/each, US$ 500/10 banners

3. VERTICAL FLAG
Size : 5 x 0.9 m
Material : Synthetic Fabric
Location : Atlet Century Park Hotel area
and other strategic locations
Time : October 17-19, 2003
Price : US$ 60/each, US$ 500/10 flags

 

 4. GATEWAY
Size : 1.2 x 6 m
Material : Panel/system
Location : Atlet Century Park Hotel
Time : October 17-19, 2003
Price :
     Main Sponsor US$ 1,500/gateway
     Regular Sponsor US$ 400/logo

5. POSTER (Full Color)
Size : 40 x 60 cm
Sponsor : 2.5 x 4 cm
Copy : 1,000 exemplars
Location : Strategic places in Jakarta
Price : US$ 250/logo

6. COLLECTIVE AD
Printed Media (Black & White)
Sponsor size: 2 x 4 cm
Price :
     - Kompas US$ 375
     - Republika US$ 250
     - Bisnis Indonesia US$ 250
     - Media Indonesia US$ 250

7. INVITATION (Full Color)
Size : 15 x 18 cm
Sponsor : 2 x 4 cm
Copy : 20,000 exemplars
Price : US$ 250/logo

8. Distribution of brochure/flyers/journal/
magazine/bulletin to all visitor by organizer US$ 750/institution

 


THE ORGANIZER ONLY ACCEPT THE AD MATERIAL
IN THE FORM OF COLOR SEPARATION / FILM
 

 

 

 

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