 |
Parris Glendenings answer to the problems of the elderly was to send the
"Lottery on Wheels" to Marylands retirement and nursing homes. The
residents were given the opportunity to buy tickets from visiting lottery agents, as well
as win shirts, caps, and other instant prizes. In an August 8th, 1997 statement
in The Baltimore Sun, a representative of the Lottery described the program as
"community service not direct marketing."
Jonathon Yardley of The Washington Post reported on Monday, August
11, 1997 that the Maryland Lottery "...was clearly caught in the act of cloaking
itself in eleemosynary garb and going after the dollars of those too feeble and vulnerable
to resist. That this should have been engineered and countenanced by an agency of the
State of Maryland is quite simply unspeakable."
The program to promote Lottery sales in retirement and nursing homes
quickly collapsed under public pressure. "The Lottery is discontinuing these
programs, effectively immediately," said Buddy W. Roogow, Director of the Maryland
Lottery, "while it determines what aspects of these programs may be confusing to the
public." |