Spamming the Search Engines
Why risk your website?

Alta Vista: Notes from their FAQ

"Sometimes sites submit a large number of pages to AltaVista hoping to have them show up often on our result pages. They submit pages with numerous keywords, or with keywords that are unrelated to the content of the pages. Some other people submit pages that present our spider with content that differs from what users will see. We strongly discourage these practices."

"Attempts to fill AltaVista's index with misleading or promotional pages lower the value of the index for everyone and render Web indices and your search experience worthless. We do not allow URL submissions from customers who spam the index and will exclude all such pages from the index."

"If being found via search engines is important to your business, be very careful about where you have your pages hosted. If the hosting service also hosts spammers and pornographers, you could wind up being penalized or excluded simply because the underlying IP address for that service is the same for all the virtual domains it includes."

(Update July 18, 2000)
Redirects - A recent email sent to someone whose site was banned by AV:

"Thank you for taking the time to write to us about your site and the error message you received while trying to submit it. You have been blocked from submitting because you have pages which "redirect", the URL changes on its own and sends users elsewhere. For more information on how to create a page that will not not only rank well, but not get you blocked from submitting, please see http://doc.altavista.com/adv_search/ast_i_index.shtml . Further details on why you are being blocked CANNOT be gotten by writing back to this address, it is up to you to read through the information posted on the above URL and to change your site on your own."

This is the javascript redirect I'm using:

SCRIPT LANGUAGE="JavaScript"> bName = navigator.appName; if (bName == "Netscape" ) window.location="http://www.DOMAIN.com"; else window.location="http://www.DOMAIN.com"

Manipulation of Search Results - For Alta Vista
"We are committed to provide our users the most relevant search results presented in the order of greatest relevance. We rank search results automatically according to established ranking criteria (which may change from time to time). We do not guarantee any ranking results for any Web page. We also reserve the right in our sole discretion to adjust the ranking of search results for any Web page and to remove listings of Web pages if we believe people are abusing our Site. If you believe that our search results have been manipulated, please contact:

Search Support
AltaVista Company
1825 Grant Street, Suite 200
San Mateo, CA 94402
Email: [email protected]

Please include "Search Results Manipulation" in the subject line if sending an e-mail. Please give us enough details to understand your claim. We will evaluate your claims but we reserve the right to take action or not."
 

Direct Hit (FAQ)

Spam: Any site that spams the Direct Hit URL submission service will be immediately removed from the Direct Hit search engine.

Open Directory (DMOZ) (FAQ)

"We care a great deal about the quality of the directory. To keep the ODP running smoothly, we may have to delete submissions that violate these policies or that we believe otherwise disrupt the operation of the ODP. In some cases, we may also delete other submissions by users violating these policies.

  • Please only submit an URL to the Open Directory once. If a site has not been listed within three weeks, you may submit it again.
  • Disguising your submission and submitting the same URL more than once is not permitted. Example: http://www.dmoz.org and http://www.dmoz.org/index.html.
  • Please do not submit mirror sites. Mirror sites are sites that contain identical content, but have different URLs altogether.
  • Sites with illegal content are forbidden in the Open Directory. Examples of illegal material include, but are not limited to, child pornography and sites infringing on copyright.
  • Please avoid submitting sites with addresses that redirect to another address.
  • Submit sites to the most relevant category. Sites intentionally submitted to inappropriate or unrelated categories will be removed.
  • Sites consisting largely of affiliate links should not be submitted. "
From Google's FAQ
"Please note: Only the top-level page from a host is necessary; you do not need to submit each individual page. Our crawler, Googlebot, will be able to find the rest. Important: Google updates its index on a regular basis, so updated or outdated link submissions are not necessary.

It is almost impossible to keep a web server secret by not publishing any links to it. As soon as someone follows a link from your "secret" server to another web server, it is likely that your "secret" URL is in the referer tag, and it can be stored and possibly published by the other web server in its referer log. So, if there is a link to your "secret" web server or page on the web anywhere, it is likely that Googlebot and other "web crawlers" will find it."

Hiding Things From Engines

"As a general rule, if you are hiding anything from your end users, the search engines don't like it. And it doesn't matter which technology you use to hide information. Reason? 98% of submissions to the major search engines are spam. So if you are trying to hide something from your end users, from the search engine companies' perspective, you are in that 98%." -- Shari Thurow, www.grantasticdesigns.com, Moderator of Design list servs and speaker at Search Engine Seminars.

"Invisible text at the end of your pages puts blank space there, which looks bad and slows loading. Services which rate pages will enjoy marking you down for this." -- How Software Agents and Search Engines Work

"If being found via search engines is important to your business, be very careful about where you have your pages hosted. If the hosting service also hosts spammers and pornographers, you could wind up being penalized or excluded simply because the underlying IP address for that service is the same for all the virtual domains it includes." -- Combatting Spam

Google encourages SPAM reporting. Report SPAM Sites here by emailing [email protected] or using this form.

Further Research
  Spamming Search Engines
  How Search Engines Rank Pages
  Avoid Spamming Search Engines
  How Software Agents and Search Engines Work
  Spamming Search Engines




Hosted by www.Geocities.ws

1