| Mr. Fox Music CI & Collateral Applications |
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Mr. Fox Music Corporate Identity & Collateral Applications This identity is for a music store which carries children's educational music supplies such as music instrumentals, score books, educational music videos, CDs and tapes, etc. 10 new stores are launching in 6 cities in the US: San Francisco, Los Angels, Washington D.C., New York, Chicago, Miami, and Seattle. Their major customers include children, their parents, grand parents, and educators. |
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| Business card, letterhead, envelope | Store Bag, Price Tag, Member's Card, and Newsletter | |
| As their stores are launching in the US, they needed to apply their visual identity to their collateral pieces such as the store bags, price tags, and member's cards, as well as business stationaries. We also redesigned their newsletter; We resized it from letter size to CD size, so that it can be put in the store bag as a flyer. That monthly newsletter introduces new CDs, music news, and some fun quizzes for kids and their parents to enjoy together. | ||