Website Promotion

A Web site must be properly promoted to its market segment,

• local
• regional
• national
• international
• global

1. Make sure your Web address appears on all your company communications ( brochures, business cards, invoices, etc. )
2. Put your Web site address on the sides of your company vehicle.
3. If you have signage, include your Web address.
4. If you have a "yellow page" telephone listing, include your Web address there as well.
5. There are many Internet business directories to which you should add your Web site.
6. Put your Web address in your e-mail signature.
7. Put up banners with your Web address in high traffic areas for people to see.
8. Include your address in news releases, press releases and new product releases.
9. Exchange links with other sites with similar content ... and with your suppliers.
10. Promote your Web site using traditional advertising.
11. List your site with Major Search Engines ( see note below ).