Motorola and SINA Enters into Strategic Cooperation on Wireless Site to Serve Mobile Handset Users in China

 

SINA's Three-Year Strategic Alliance With Motorola Includes Advertising Commitments, Wireless Information Providing and Wireless Community Building

BEIJING & SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 13, 2003-- SINA Corporation (Nasdaq:SINA - News), a leading online media company and value-added information service provider for China and for global Chinese communities, announced today that it has been selected by Motorola, the market leader for cell phone handsets in China, as its strategic partner for a wireless site to serve mobile users in China. The three-year strategic agreement includes advertising commitments from Motorola as well as strategic cooperation on providing wireless information and wireless community functionalities in China.

SINA's wireless portal is one of the leading wireless destinations for Short Messaging Service (SMS) users in China. It provides various value-added services such as dating, ring tone, screen graphic downloads and wireless games. It is one of SINA'S fastest growing business lines.

Motorola has been the No. 1 for mobile phone in China, the largest cell phone market in the world. It is also the fifth Global 500 company to choose SINA as its strategic partner in China. SINA's other strategic partners include, most recently, NIKE with SINA Sports channel, L'oreal with SINA Women channel, Johnson and Johnson with SINA Baby channel and Dell Computer.

"We are very pleased to be selected as the strategic partner by Motorola for its wireless site in China," said Daniel Mao, CEO of SINA. "This strategic partnership validates SINA's leading position in the wireless market. By teaming up with Motorola, we intend to provide more value-added services to our combined wireless user base."

"China has been one of the most important markets for Motorola," said Wang Hanhua, Marketing Director of the Personal Communications Sector of Motorola China. "We have had a long, productive working relationship with SINA. This strategic partnership will allow both companies to work closer and to bring more and better benefits to Motorola handset users in China."

 

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