Motorola and SINA Enters into Strategic Cooperation on Wireless Site to Serve Mobile Handset Users in China
|
|
SINA's Three-Year Strategic Alliance With Motorola Includes Advertising Commitments, Wireless Information Providing and Wireless Community Building
BEIJING
& SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 13, 2003-- SINA Corporation
(Nasdaq:SINA - News), a leading online media
company and value-added information service provider for China and for global
Chinese communities, announced today that it has been selected by Motorola, the
market leader for cell phone handsets in China, as its strategic partner for a
wireless site to serve mobile users in China. The three-year strategic
agreement includes advertising commitments from Motorola as well as strategic
cooperation on providing wireless information and wireless community
functionalities in China.
SINA's wireless portal is
one of the leading wireless destinations for Short Messaging Service (SMS)
users in China. It provides various value-added services such as dating, ring
tone, screen graphic downloads and wireless games. It is one of SINA'S fastest
growing business lines.
Motorola has been the No. 1
for mobile phone in China, the largest cell phone market in the world. It is
also the fifth Global 500 company to choose SINA as its strategic partner in
China. SINA's other strategic partners include, most recently, NIKE with SINA
Sports channel, L'oreal with SINA Women channel, Johnson and Johnson with SINA Baby
channel and Dell Computer.
"We are very pleased to
be selected as the strategic partner by Motorola for its wireless site in
China," said Daniel Mao, CEO of SINA. "This strategic partnership
validates SINA's leading position in the wireless market. By teaming up with
Motorola, we intend to provide more value-added services to our combined
wireless user base."
"China has been one of
the most important markets for Motorola," said Wang Hanhua, Marketing
Director of the Personal Communications Sector of Motorola China. "We have
had a long, productive working relationship with SINA. This strategic
partnership will allow both companies to work closer and to bring more and
better benefits to Motorola handset users in China."