WEEKLY REPORT

Li Pin

May 3-9,2003

 

WEEKLY GOALS.
1. Monitor google and xiti and 888tests.
2. Continue work on Payment solutions.
3. EQ test translation.
4. Finish April monthly report.

I MARKETING

Market news

1.      Upper Deck and SOHU.com Launch Official Yao Ming English and Chinese Language Websites and Join Yao Ming's Fight Against SARS

http://biz.yahoo.com/prnews/030508/lnth004_1.html

2.      Because of SARS, now Chinese government start to suggest the people do more shopping on line, and suggest the online mall provide more product, and also suggest the customers shopping by bank cards, and also the education department suggest more online education for the students,

3.      Qiao Xing Universal Telephone Inc. to Market Wuxiangtong Phones With Mobile Network Operator

http://biz.yahoo.com/prnews/030505/lnm009_1.html

Banner report

Week 18 banner report URL:

http://www.geocities.com/pinanxa/training/banners/banner18.html

II SALES

Google:

May 3-9
Campaign 1 - 169 clicks /6509 impr = 2.5%;  (cost = USD 8.45)
Campaign 2 - 505 clicks/ 25392 impr = 1.9%;  (cost = USD 25.25)
Campaign 3 - 14 click  / 1281 impr = 1.0%;  (cost = USD 0.70)
Campaign 4 - 13 click  / 696 impr = 1.8%;  (cost = USD 0.65)
Campaign 5 - 0 click  / 4 impr = 0%;  (cost = USD 0)

888tests.com

May 4-10

simplified:
IQ TESTS = 1522
IQ TESTS finish = 1101
IQ TESTs bought 6 YUAN= 0 (start march 12)
IQ TESTs with report bought 15 YUAN = 0(start march 12)
REPORTS IQ TESTs bought 12 YUAN = 0 (start march 12)
Total Sales : 0
Total Revenue : 0 YUAN

Traditional:
IQ TESTS = 38217
IQ TESTS finish = 27204
IQ TESTs bought 1,99 usd = 0 (start march 3)
IQ TESTs with report bought 2,99 usd = 19 (end march 7 bu start again april 16)
IQ TESTs with report bought 3,99 usd= 0 (start march 12 until april 15)
IQ TESTs with report bought 6,99 usd= 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 6,99 usd = 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 2,99 usd = 24(start march 12)
Total Sales: 43
Total Revenue: 128.57 USD

This week sold many, it is even more than last whole month, but I think the ratio is still low, almost 27,000 users, just 43 bought the report.

III PRODUCT

1.      This week I finished 4 pages translation of EQ test.

2.      This week I translated the content of we will change on the new page of register.

3.      Installed the Chinese system to a new computer.

IV CRM

1.      Quality control is ok.

2.      This week I received 8 emails, and 2 from iq188, and one is want to buy our software, and 2 complain can¡¯t access the report and 3 asked other payment solution, I replied already.

3.      About iq188 plan. This week iq188 wrote me two emails and also we got a chat online. Here is their plan:

¡°We think now in China, 70% Internet users get on Internet in the Internet cafe, and in City, many Internet cafe are Interlocking, so we plan to make a sales net buy the Internet cafe.

For the partner Internet cafe, they will have a account in iq188, and they need prepaid first for their account. and when a user need buy our test, he can just pay the Internet cafe owner, and the owner will get the ticket number through their account. If need the report, the user will pay the owner again, and if the user need print the report, he can direct print in the Internet cafe.

What we will do is just build a administration platform, and every point Internet cafe can get information from the platform and also pay there.

We have been have some cooperation with game companies, and we know the distribution of the Internet cafe information, so we have advantage to build this sale net, and if this plan is ok, we will be the one to build and responsible to the platform and the sales net.

This is just a better way we think we can make the payment solution and same time we promote our product.

And for now, since we haven¡¯t build up the payment system, so If we can make some ads on our website for your product?

V OTHER TASKS

1.      Attend weekly market meeting.

2.      Make the weekly support report.

3.      I found SOHU and Sina they started offer the samilar service as "adwords"in google and also in Baidu. For Sina it is cheaper than Baidu, it is ast least 0.1 Yuan per click(0.012 US dollars), but if you want your ads is the NO 1 in the result, you have to keey you paying the highest price. for SOHU it is same price as Baidu.

So I will try to open a account next week to try.

 

 

 

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