WEEKLY REPORT

Li Pin

April 26-May 2,2003

WEEKLY GOALS.
1. Monitor google and xiti and 888tests.
2. Work on Payment solutions.
3. EQ test translation.

I MARKETING

Market news

1. China United Tel To Offer Yao Ming Game On CDMA Phones

BEIJING -(Dow Jones)- China's number-two mobile provider will this summer launch a video game for its phone service using code division multiple access technology featuring the Chinese basketball star Yao Ming.

http://biz.yahoo.com/djus/030430/0438000815_1.html

2. China Unicom First-Quarter 2003 Net Profit CNY1.29 Billion

http://biz.yahoo.com/djus/030429/1104001157_2.html

3. China Unicom Q1 results fail to inspire investors

http://biz.yahoo.com/rc/030430/telecoms_china_unicom_1.html

NetEase.com Announces Strong First Quarter Results

Continued revenue growth of 23.2% over preceding quarter results in further enhanced gross margins of 77.9% , Company achieves operating profit of RMB63.6 million (US$7.7 million) and net profit of RMB68.9 million (US$8.3 million), or US$0.27 per American Depositary Share (basic)

http://biz.yahoo.com/bw/030428/285869_1.html

5. NetEase Wins With Online Gaming

http://www.forbes.com/2003/04/29/cz_rf_0429netease.html?partner=yahoo&referrer=

6. China Telecom Network Purchase Seen In Late Sep – Merrill

http://biz.yahoo.com/djus/030430/0139000542_1.html

7. Because of SARS, this days online shopping became popular in China, and for SOHU and SINA, both of them increased around 30% income from online shopping, and most the products are VCD, DVD, and books.

http://tech.sina.com.cn/i/c/2003-04-28/0742181491.shtml

Banner report

Week 17 Banner report URL:

http://www.geocities.com/pinanxa/training/banners/banner17.html

II SALES

Google:

May1-May2
Campaign 1 - 44 clicks /1461 impr = 3.0%; (cost = USD 2.20)
Campaign 2 - 138 clicks/ 5891 impr = 2.3%; (cost = USD 6.90)
Campaign 3 - 8 click / 260 impr = 3.0%; (cost = USD 0.40)
Campaign 4 - 2 click / 259 impr = 0.7%; (cost = USD 0.10)
Campaign 5 - 0 click / 10 impr = 0%; (cost = USD 0)

888tests.com

May 1-May 3

Simplified:
IQ TESTS = 485
IQ TESTS finish = 378
IQ TESTs bought 6 YUAN= 0 (start march 12)
IQ TESTs with report bought 15 YUAN = 0(start march 12)
REPORTS IQ TESTs bought 12 YUAN = 0 (start march 12)
Total Sales : 0
Total Revenue : 0 YUAN

Traditional:
IQ TESTS = 8330
IQ TESTS finish = 6210
IQ TESTs bought 1,99 usd = 0 (start march 3)
IQ TESTs with report bought 2,99 usd = 2 (end march 7 bu start again april 16)
IQ TESTs with report bought 3,99 usd= 0 (start march 12 until april 15)
IQ TESTs with report bought 6,99 usd= 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 6,99 usd = 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 2,99 usd = 7 (start march 12)
Total Sales: 9
Total Revenue: 26.91 USD

III Product

1. EQ TEST: This week I translated total 5 pages of EQ test.

2. Translated the presentation of ANXA.

IV SEARCH WORK

BREW

QUALCOMM's Binary Runtime Environment for Wireless (BREW)

QUALCOMM's BREW initiative is revolutionizing the wireless industry by offering a complete, open solution for wireless applications development, device configuration, application distribution, billing and payment.

The complete BREW solution includes the BREW applications platform and porting tools for device manufacturers, the BREW SDK (software development kit) for developers, and the BREW Distribution System (BDS) that is controlled and managed by operators enabling them to get applications from developers to market and coordinate the billing and payment processes.

BREW is designed to allow developers to write in whatever language they choose. Native BREW applications are written in C/C++. While BREW significantly more developers use supports programming in other languages, such as Java and XML, C/C++ worldwide than any other programming language, according to International Data Corporation. And, because it can support Virtual Machines (VMs) and micro browsers, applications and content written to those specifications are supported as well. The BREW architecture is, by design, easy to write to and open to extension by third parties, enabling even developers with no background in wireless technology, the ability to write wireless applications.

Most important, BREW is the only true, complete, fully integrated end-to-end solution available for wireless developers. BREW provides developers support throughout the entire process of creating, marketing and making money from their wireless applications. BREW is about the technology and the business of wireless.

The BREW Applications Platform
The complete BREW solution begins with the open, standard applications execution platform that resides on the wireless device.

Thin - Not just a scaled down version of a product developed for PCs or PDAs, BREW is many times smaller than other applications platforms or full-blown operating systems. QUALCOMM is a wireless company that understands the needs of the wireless industry and designed the BREW platform from the chip out.
Fast - BREW platform sits right on top of the chip system software enabling fast C/C++ native applications and easy integration of browsers, virtual machines based on Java?/A technology and extensions such as game engines and music players.
Open - BREW supports other languages beyond native C/C++, including alternative execution environments like Java, Extensible Markup Language (XML), Flash, etc. And since it can sit on a smartphone with any mobile operating system (OS) like Palm, applications written for that OS can be downloaded over the air using the BREW Distribution System (BDS) and monetized just like BREW applications.
Extendable - Third parties can write extensions to the BREW platform, making additional functionality available to applications. QUALCOMM makes sure BREW stays open by publishing the extensions and making them available to the development community.
Cost-effective - Reduces development costs and accelerates time-to-market for device manufacturers. They spend less time developing and integrating assorted applications on different models and more time designing products.
Secure - BREW protects essential phone and wireless network operations.

BREW Porting Kit
Central to the BREW platform's promise of an infinitely easier way to develop and manufacture products and services is the BREW Porting Kit. It makes short work of integrating the BREW platform into newly developed devices.

BREW SDK (software development kit)
The BREW SDK lets developers work in a familiar environment by allowing them to use standard tools. This means the applications for BREW-based devices can be written without needing to know the chip system source code or having a direct relationship with a device manufacturer.

BREW Distribution System (BDS)
By letting operators control and manage the application distribution, pricing and service offerings to their subscribers, the BDS allows them to easily get applications from developers to market as well as coordinate billing and payment.

Operators can tailor the BDS in a way that meets their needs, including managing their own application distribution and pricing, choosing a third party to manage it, or choosing QUALCOMM to manage application distribution and operator-developer terms through the Operator and Developer Extranets.

For more information of BREW, you can check: http://www.qualcomm.com/brew/

Comparison of Three Portals and Three Tele Careers

This week I also made the Comparison report, and Suzanne already made online, here is the URL:

http://www.eurobytes.com/anxa/suzanneanxa/marketing/china/cnk.html

V CRM

1. Quality control: every thing is ok.

2. This week I received 4 Emails, two ask how to pay, and another two is the guy from iq188.

3. About iq188, this Friday I got new email from them, here is more information.

A. The website owner from Dalian, (it is a famous beautiful city based on the sea, and It is a special economic city and China football city), and their offices based on Dalian and Shanghai.

B. The owner name is: E Chao.

C. Contact #: 86-0411-4685513, 86-0411-13591133118(cp)

D. About their payment solution, they told me they would send me a clear plan in three days.

VI Other tasks

1. Attended weekly market meeting.

2. Send FX and Suzanne weekly support report.

3. Made weekly sales report.