WEEKLY REPORT

Li Pin

April 19-25,2003

WEEKLY GOALS
1. Monitor google and xiti and 888tests.
2. Focus on Payment solutions.
3. Asking from Sir Phil the new translation work, so we can come up with more products

I MARKETING

MARKET NEWS

SOHU.COM Reports First Quarter 2003 Financial Results

First Quarter Net Income of 12 Cents Per Share and Revenue Growth of 218%

Highlights for the first quarter 2003:
     * US GAAP net income of US$4.6 million, or US$ 0.12 per diluted share
        was a US$6.8 million improvement from the Q1 2002 net loss of US$2.2
        million or US$0.06 per diluted share
     * Revenues rise 218% year-on-year to US$14.4 million
     * 11th consecutive quarter of double-digit quarterly sequential revenue
        growth
     * Advertising revenues rise 78% year-on-year to US$4.5 million, with
        positive outlook for 2003 China online marketing spend
     * Non-advertising revenues jump 392% year-on-year to US$9.9 million
        through sustained conversion of SOHU's user base into consumers
     * Gross margins reach record high of 64%
     * Operating profit margins of 30% in Q1 2003 demonstrate scalability of
        the business model

http://biz.yahoo.com/prnews/030423/lnw011_1.html

SINA Reports First Quarter 2003 Financial Results

Reports Record Revenues of $18.1 Million, US GAAP Net Income of $3.4 Million

SHANGHAI, China--(BUSINESS WIRE)--April 24, 2003--SINA Corporation (Nasdaq:SINA - News), a leading online media company and value-added information service provider for China and for global Chinese communities, today announced its financial results for the first quarter ended March 31, 2003:

· Net income for the quarter grew to $3.4 million; or $0.07 per diluted share

· Net revenues for the quarter grew by 155% year-over-year to a record $18.1 million

· Non-advertising revenues for the quarter grew by 412% year-over-year to $10.8 million and accounted for 60% of the total revenues

http://biz.yahoo.com/bw/030424/245936_1.html

China Mobile 1Q Net CNY8.98 Billion Vs CNY8.18 Billion

Net profit at China's biggest mobile-telephony provider in the three months ended March 31 rose 9.7% to 8.98 billion yuan ($1=CNY8.28) from CNY8.18 billion a year earlier. Revenue rose 10% to CNY37.65 billion from CNY34.21 billion.

http://biz.yahoo.com/djus/030421/1946001083_2.html

China Adds 5.09 Million Mobile Users In Mar; Total 221.5 Million

BEIJING -(Dow Jones)- China added a total of 5.09 million new mobile phone subscribers in March, state media reported Tuesday, but the growth rate for the first quarter slowed compared with last year, while fixed-line growth accelerated

http://biz.yahoo.com/djus/030422/0634000759_1.html

China Telecom/Earnings: Flexible Pricing For Companies

China Telecom's revenue grew 10% to CNY75.50 billion from CNY68.55 billion a year earlier.

http://biz.yahoo.com/djus/030424/0403000603_1.html

China Telecom Shares Up On Solid Results, Attractive Price

The company Thursday reported a net profit of 16.86 billion yuan (US$1= CNY8.28), up 13% from 14.9 billion a year ago excluding a one-time asset revaluation.

http://biz.yahoo.com/djus/030425/0832000345_1.html

BANNER REPORT

Week 16 banner report URL:

http://www.geocities.com/pinanxa/training/banners/banner16.html

II SALES

Google:

April 19-25
Campaign 1 - 199 clicks /5795 impr = 3.4%; (cost = USD 9.95)
Campaign 2 - 534 clicks/ 23052 impr = 2.3%; (cost = USD 26.70)
Campaign 3 - 13 click / 1570 impr = 0.8%; (cost = USD 0.65)
Campaign 4 - 9 click / 729 impr = 1.2%; (cost = USD 0.45)
Campaign 5 - 0 click / 12 impr = 0%; (cost = USD 0)

888tests.com

april 19-25

Simplifed version:
IQ TESTS = 874
IQ TESTS finish = 609
IQ TESTs bought 6 YUAN= 0
IQ TESTs with report bought 15 YUAN = 0
REPORTS IQ TESTs bought 12 YUAN = 0
REPORTS IQ TESTs bought 29 YUAN = 1
Total Sales : 1
Total Revenue : 29 YUAN

Traditional version:
IQ TESTS = 4063
IQ TESTS finish = 2835
IQ TESTs bought 1,99 usd = 0 (start march 3)
IQ TESTs with report bought 2,99 usd = 3 (end march 7 but start again april 16)
IQ TESTs with report bought 3,99 usd= 0 (start march 12 until april 15)
IQ TESTs with report bought 6,99 usd= 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 6,99 usd = 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 2,99 usd = 3 (start march 12)
Total Sales: 6
Total Revenue: 17.94 USD

XITI April 19-25

Simplified version: 1509

Traditional version: 5739

OTHER TASKS

1. For K-jave (or J2ME).

A. For now only China Mobile launched K-jave technology (now it is free) and news said it will be start on May with pay.

B. China Unicom CDMA 2000 doesn't use K-jave technology, they use QUALCOMM BREW technology.( and K-Java is supported by SUN)

http://www.cnjm.net/cgi-bin/lbcjm/view.cgi?forum=11&topic=27

C. China Mobile WAP website is: www.monternet.com, and the Java channel is: http://www.monternet.com/moneditor/zongzhan/bbx/

D. Now available Mobile Phones that support K-Jave in Chinese market: http://www.monternet.com/moneditor/zongzhan/phone/java/index.html

E. Many exports believe this year is Jave high speed development year in China, Java will follow the SMS to become hot in the soon future.

F. Now for China Mobile, they have 64.4 million data services users ,and for now No data show how many mobile phone users hold Jave phones, but since now the services just launched, and most the JAVA phones are expensive and also just new in the market, I think not many people use JAVA phones.

G. And for China Mobile, since they have two brands as "Gotone" and "Sheng Zhou Xing", Gotone is a brand the user can roam to abroad, and Sheng Zhou Xing just roaming inside nation, and for JAVA Technology, only available for Gotone users, China Mobile said.

H. For next step, I will monitor the JAVA market in China also.

2. Attended the Chinese team meeting with Suzanne; we together discussed where we are now and what is the plan for next, now I feel very clear for the future.

A. We will prepare 4 products together for Chinese market.
B. We will monitor the Java market include the content providers and the prices.
C. We will be ready for everything around August to September, and then Go to sign with partners.
D. From now to end of May, finish the EQ test, and June finish the Job test, and July for next product.
E. Same time we still keep working on the payment solution

3. Prepare and attended weekly market meeting, we discussed the market news and sales information, for Chinese market, next steps are:

A. Change the price for the Traditional report in this week. And I send Suzanne already the translation.

B. Since some users they did not input there true email address, so we will change it to need we conform it.

C. Send emails to those users attended test for free, to motivate them and get more useful information.

4. Finished week 16 SALES report.

5. Send support report to FX.

IV PRODUCT

This week I received the EQ test from Sir Philip, and it is 52 pages complete, So we plan to finish it in May, and from next week to the end of May, it is 5 weeks, It means 25 days, so Every work day at least I need translate 2 pages.

V CRM

1. Quality control: I found a mistake in page 3, and I inform Suzanne already.

2. Emails from customers.

This week I received 5 Eamils, two complain how to pay if no credit card, one is ask for traffic deal co-operate, and one is ask for content co-operate.( so now I think we giving a free text is a good way to know more information and find partners)

A. A guy is a web manager but not the onwer, He send me the email said: your IQ test is really nice, It is the first time he saw this serious test in Chinese market, because now no many this tests available, He believe we will have nice future of our product. Then He told me, they build a website 10 months ago (it is a website, but not a company), and for now, they already have 200,000 visitors and 11,000 register users. He asked me if we can do some co-operate, He help us to sale our product by their website, and then we share a profit to them follow the sales from their website.

I checked their website, It is website provider IQ services and related services. But since it is not a company, so no location and more information of the website.

I wrote the guy a letter, told him we are doing well in other markets, and we can have further talk, maybe we can co-operate in the future, and traffic deal is good way for both of us, and I also asked him if he has any idea of the payment solution, because if we can solve this problem, our product will become more profitable.

URL of the website: www.iq188.com

(And just now I received a long email from this guy, I will report it on Monday)

B. A guy graduated from psychology course before and now worked in a school and his work related psychology test. He wanna some content co-operate.

He gave some suggestions: (1), we can follow up mensa standard, but better we can make more interesting content, because the content related the forecasting and method. (2). Make clear target, he said there are two mianly kinds of people take IQ test, one is for student, and another for job interview. And especially for student, because they really need and ever year there are many new student, and he also mentioned we need add children IQ test, because it is also a big market. (3). We can update our content on time. (4). Good date base management.

C. Two users complain they haven't credit cards, but they really want to know the report, they asked me if they have other ways to buy. I replied them already.