WEEKLY REPORT
Li Pin

April 12-18,2003

 

WEEKLY GOALS
1. SINA, SOHU, NETEASE co-branding.
2. Monitor google and xiti and 888tests.
3. Payment solutions.
4. Affiliate training.

I MARKETING

Market news

1.      SOHU, China Mobile and Motorola Cooperate on Mobile Messaging at Mount Everest, Bringing Modern Communication to New Heights

BEIJING, China, April 16 /PRNewswire-FirstCall/ -- Aiming to reach new heights in modern communication, Internet company SOHU.com Inc. (Nasdaq: SOHU - News), China Mobile Communications Corporation and Motorola Inc. will jointly introduce short messaging and multimedia messaging services at the Mount Everest, where some twenty international teams have gathered to commemorate the first human conquest of the world's highest mountain half a century ago.

http://biz.yahoo.com/prnews/030416/nyw063_1.html

2.      China's "Little Smart" Users Grow To 15 Million By End-March

BEIJING -(Dow Jones)- Growth in the number of suubscribers to the discount wireless phone service known as "Little Smart" accelerated in the first quarter of 2003, thanks to a looser regulatory environment, an industry executive said.

http://biz.yahoo.com/djus/030417/0437000492_1.html

3.      After the third ISP Thrunet announced bankruptcy in S Korea, now another big ISP also announced bankruptcy also. This means in S Korea, ISP market already full, this will make most of the ISPs hard to do their business.

           http://tech.sina.com.cn/i/w/2003-04-16/1051178464.shtml
           (Chinese version)

4.      April 15, 2003 in Beijing, SINA and Chinasearch.com.cn announced their co-operation starting. They will provide better search service for Chinese Internet users, and they will develop the search ranking service.

http://tech.sina.com.cn/i/c/2003-04-15/2150178265.shtml

Banner report

Week 15 banner report URL:

http://www.geocities.com/pinanxa/training/banners/banner15.html

II SALES

1.      April 18,2003

GOOGLE

Campaign 1 - 25 clicks /1043 impr = 2.3%;  (cost = USD 1.25)
Campaign 2 - 79 clicks/ 3952 impr = 1.9%;  (cost = USD 3.95)
Campaign 3 - 1 click  / 129 impr = 0.7%;  (cost = USD 0.05)
Campaign 4 - 2 click  / 123 impr = 1.6%;  (cost = USD 0.10)
Campaign 5 - 0 click  / 0 impr = 0%;  (cost = USD 0)

888tests

Simplified version:
IQ TESTS = 108
IQ TESTS finish = 80
IQ TESTs bought 6 YUAN= 0  
IQ TESTs with report bought 15 YUAN = 0 
REPORTS IQ TESTs bought 12 YUAN = 0 
Total Sales : 0
Total Revenue : 0 YUAN

Traditional version:
IQ TESTS = 139
IQ TESTS finish = 97
IQ TESTs bought 1,99 usd = 0 (start march 3)
IQ TESTs with report bought 2,99 usd = 0 (end march 7 but start again april 16)
IQ TESTs with report bought 3,99 usd= 0 (start march 12 until april 15)
IQ TESTs with report bought 6,99 usd= 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 6,99 usd = 0 (start march 7 until march 11)
REPORTS IQ TESTs bought 2,99 usd = 1 (start march 12)
Total Sales: 1
Total Revenue: 2.99 USD

2.      Did week 15 SALES report.

III Other tasks

Co-branding study

SINA

  1. TOL24

http://www.tol24.com/

http://edu.sina.com.cn/tol24/index.html

TOL24.com is the new eastern English school online pages. The English school is very famous in China because it’s TOFEL, IELTS. GRE education is the best, most their students can pass those exams. For online service, they offer online bookstore, sale class cards, and SMS English.

 

  1. Eachnet

http://www.eachnet.com/

http://sina.eachnet.com/

Eachnet is offer online shop service in China, and it support B2C and C2C, and especially on C2C, you can buy any product from their website, and you also can sell your second hand product there, eachnet is a parneter of eBay, and eBay has been invested 30 million US dollars on eachnet.

 

  1. Salala

http://www.salala.com.cn/

http://mall-salala.sina.com.cn/

Salala is an online flower store; they can deliver the flower to any city in China and most countries in the world. And it is interflora member.

 

  1. Enet

http://www.enet.com.cn

            http://sina.enet.com.cn/

Enet is the biggest online IT store in China.

 

  1. Ourgame

http://www.ourgame.com/

http://games.sina.com.cn/zhuanqu/ourgame/

Ourgame is a big online game provider, and most of its games are like Poker, Majung, and Chess etc..

 

  1. Viafriend

http://www.viafriend.com/index_vf.aspx

http://www.viafriend.sina.com.cn/index_sina.aspx

www.viafriend.com is a main product of Via-SK Network Co., ltd. the website offer SMS, make friends, schoolmates, and chatrrom services. a special service is you can choose an internet profile for you, and you can but cloth and other product for the internet person( but the cloth is not truth cloth, just picture), and you need pay the points, and the point you should buy.
  
July 2002. Viafriend and SINA start co-branding, and that time, Viafriend has register users 4 million, and daily traffic valume is 8 million.

  1. Memestar

http://www.meme.com.cn/memestar/aspfile/gyxl.asp

http://sms.sina.com.cn/

http://www.meme.com.cn/game/game/index.asp

www.memestar.com is a SP provide SMS service like sms ringtone, picture and sms games. All the service in SINA sms channel, and it has over 2 million register users.

SOHU:

1. Soit
    www.soit.com.cn
    http://www.soit.com.cn/?from=sohu
    Soit is website offer online shopping service especially for IT products and office products.
2. TOL24
    http://www.tol24.com/
    http://learning.sohu.com/tol24/index.html
    TOL24.com is the new eastern English school online pages. The English school is very famous in China because it's TOFEL, IELTS. GRE education is the best, most their students can pass those exams. For online service, they offer online bookstore, sale class cards, and SMS English.
3. Beijing IELTS school
    www.ielts-school.com
    http://learning.sohu.com/training/bjielts/index.htm
    Beijing IELTS School is a special English school to training the student passing IELTS exam.
4. Beijing fourth High school
    http://learning.sohu.com/training/sizhong/
    www.etiantian.com
    Beijing fourth high school is a best high school in China, this website is their online education web page, and they offer the basic subject education.
5. Star education
    http://www.staredu.net/st_college/index.asp
    http://learning.sohu.com/training/sida/index.htm
    This is an online education page that offers Microsoft certification training, Novell, Sun, Cisco, and Java training.

NETEASE:

  1. MOTOSHOP

http://www.18900.net/index.jsp

http://www.18900.net/index.jsp?site=163.com

This is a online shop that be authorized by Motorola. They get the mobile phones and other related products from Motorola china base, and give better service to customers.

 

  1. 365E online shop

http://www.365e.com.cn/

http://www.365e.com.cn/mall-163jd.asp

365e is an online shop that especially offer household electrics, digital products, communication products, IT products and other office products, and soon they will offer gifts, flowers, and tickets service.

 

  1. 010buy

www.010buy.com

http://www.010buy.com/163010buy.asp?uurrll=http://www.010buy.com

010buy is an online shop that provide digital products like pick up camera, camera, Mp3 player, CD player etc..

  1. Olymsports

http://163.olymsports.com/

http://www.olymsports.com/

It is the NO 1 sports E-business website in China, it provides sports products online.

  1. Bertelsmann Media Worldwide

http://www.bol.com.cn/cgi-bin/bol/bol/hmp_welcome.jsp

http://www.bolchina.com/cgi-bin/bol/bol/hmp_welcome.jsp?BV_SessionID=@@@@1354749289.1050568649@@@@&BV_EngineID=kadchccijikjbedcfecfcfjj.0

This is the Bertelsmann on line page for Chinese market. Bertelsmann offers books and other Media products.

  1. Cobuy

http://www.cobuy.com.cn/

http://www.cobuy.com.cn/digital_card/index.asp

Cobuy is a online shop that offer phone card, internet cards, flowers, IT product and so on.

 

  1. 5igift

http://www.5igift.com/

http://163.5igift.com/

5igift is an online shop that offers flowers, gifts and food. And now they can deliver the flowers to 185 countries.

 

  1. 7CV

www.7cv.com

           http://163.7cv.com/

           7CV is an online shop that offers adult products like medicine or other products for love or sex life.

 

  1. NO5

www.no5.com.cn

http://www.no5.com.cn/OtherInfo/action_0222.htm

No5 fashion shop is a website that provide perfumes and other beauty peoducts.

 

  1. 528.com.cn

www.528.com.cn

http://jobs.163.com/

This website offers job hunting service.

Others

1.      Did the weekly support report to F.X.

2.      Attended weekly meeting and discussed Chinese market information.

3.      Daily quality control.

4.      Replied one simplified email and one traditional email.

5.      Translated the letter to our partners.

6.      Wrote a letter to a company that has been contact with me, but until now no reply.

7.      For the payment solution, since now we just have one product, so SMS payment still the best way I think, and in the future if we have more products, I think maybe we can develop a membership payment, like they register in our site, and they use any test.

8.      About Motorola phones.(you can see the picture here)

   T720i
   http://commerce.motorola.com/cgi-bin/ncommerce3/ProductDisplay?prrfnbr=253211&prmenbr=126&phone_cgrfnbr=1&zipcode=
   http://mall.sina.com.cn/motorolaclub/newprod18.html

And I searched Motorola.com, no phoe named 830,but they have 860 and 330.

 C330
 http://tech.sina.com.cn/moto/2003-01-24/12.shtml

 830
 http://tech.sina.com.cn/moto/2003-04-01/914.shtml

9.       About Philips, Philips have around 10 kinds of mobile phones in the market, and what famous of Philips mobile phone is they have best battery, other brand mobile phone maybe you need charge every two or three days, but Philips charge once, as long as you can use 15 days. Before in China, I often stay in Philips mobile store, talk with the sales people.

Here is some Philips mobile phone picture:

http://tech.sina.com.cn/focus/philipsmobile/index.shtml\

10. Discussed market things with Suzanne and from this week we started try to give the ticket free and customers just need pay their reports.



 

 

Hosted by www.Geocities.ws

1