WEEKLY REPORT
Li Pin
March
8-14,2003
WEEKLY GOALS
1. Translation work for new
method.
2. Monitor the sales in
China, and work with xiti.and google.
3. Continue search traffic
deals.
1. Sina and IT168.com Co-operate started on March 11. They provide a channel that gives the information of laptop, computer, hardware, software, digital, office products, mobile phones etc. And before IT168.com was already the leader of this field in China.
http://tech.sina.com.cn/i/c/2003-03-14/1031171653.shtml
BEIJING -(Dow Jones)- The actual rates paid by China's
mobile phone subscribers fell 20% on average last year, according to a
government report, as the use of discounting plans and Internet calling cards
became ever more widespread
http://biz.yahoo.com/djus/030313/0438000493_1.html
3. SK Probe
Uncovers KRW1.55 Trillion Accounting Problem; Shares Dive
SEOUL
-(Dow Jones)- South Korean prosecutors investigating SK Group for illegal stock
deals uncovered accounting irregularities totaling 1.55 trillion won
($1=KRW1,236.8) at an affiliate, one of the largest such cases in the country
http://biz.yahoo.com/djus/030311/0521000462_1.html
4.
China Netcom Starts Discount Mobile Service In Rural Beijing
BEIJING -(Dow Jones)- China Netcom Group has started
offering its discount mobile phone service in a rural county of Beijing, a
development that is sure to put further pressure on the country's two major
mobile operators.
http://biz.yahoo.com/djus/030310/2235001248_1.html
5.
Since last week, China mobile provide new service " M-zong" in
nation wide, actually, that service already started in Guangdong Provice one
year, and it already had 1.1 million users in Guangdong.
http://tech.sina.com.cn/it/t/2003-03-11/1129170796.shtml
6.
China Unicom Prepaid CDMA Users To Get Cheaper Handsets
http://biz.yahoo.com/djus/030310/0315000528_2.html
Banner report
Week 10 banner report URL:
http://www.geocities.com/pinanxa/training/banners/banner10.html
Some thing about “Little
Smart”
1). Little Smart,
technically named PHS (personal handy phone system), has been talking its way
into China Mobile and China Unicom's markets in many provinces and is now
eyeing metropolises like Beijing
2). Looking exactly the
same of a mobile phone, the PHS handy phone provides almost the same functions
as its cellular counterpart. Based on the fixed-line telecom network, PHS uses
different transmission technology than mobile telecom. Provided by fixed-line
carriers, PHS has become a strong rival to mobile phones
3). The major difference between PHS and mobile phones lies in the charge
standards, with PHS charging much less, but offering lower transmission quality
and no roaming services outside a limited range
4). MII's(Ministry of
Information Industry) attitude to PHS is vague. On the one hand, it is worried
that PHS may hurt the mobile carriers, on the other, it is worried that
fixed-line carriers lack the attraction of new services
5). The most important new revenue source for China's
fixed-line carriers, PHS is attracting many customers who initially planned to
buy mobile phones
6). With its major
advantage in call prices - about 0.10 yuan (1 US cent) per minute, with only
the calling party paying versus mobile phone's 0.40 yuan (5 US cents) per
minute with both parties paying - people tend to ignore Little Smart's obvious
flaw in voice transmission quality
7). Without the prospect of
there being no new mobile telecom licenses in the near term, fixed-line telecom
carriers are betting their futures on PHS, hoping Little Smart can increase
their average revenue per user (ARPU)
.8). The three PHS vendors,
US-based UTStarcom and Lucent and China's ZTE (Zhongxing Telecom) have all
signed contracts with the fixed-line carriers
9). By the end of 2002,
there are total 12 million little smart subscribers in China.
http://english.peopledaily.com.cn/200206/21/eng20020621_98283.shtml
II SALES (March 9-14)
GOOGLE
Campaign 1 - 169 clicks /5034 impr = 3.3%; (cost = USD 8.45)
Campaign 2 - 396 clicks/12947 impr = 3.0%; (cost = USD 19.80)
Campaign 3 - 8 click / 572 impr = 1.3%; (cost = USD 0.40)
Campaign 4 - 5 click / 339 impr = 1.4 %; (cost = USD 0.25)
Campaign 5 - 0 click / 5 impr = 0%; (cost = USD 0)
3F68
Simplified:
IQ
TESTS = 31
IQ TESTS finish = 26
IQ TESTs bought 9 YUAN= 0 (end march 11)
IQ TESTs bought 6 YUAN= 0 (start march 12)
IQ TESTs with report bought 29 YUAN = 2 (end march 11)
IQ TESTs with report bought 15 YUAN = 0(start march 12)
REPORTS IQ TESTs bought 29 YUAN = 0 (end march 11)
REPORTS IQ TESTs bought 12 YUAN = 0 (start march 12)
Total Sales: 2
Total Revenue: 58 YUAN
Traditional:
IQ
TESTS = 38
IQ TESTS finish = 29
IQ TESTs bought 1,99 usd = 15 (start march 3)
IQ TESTs with report bought 2,99 usd = 1 (end march 7)
IQ TESTs with report bought 3,99 usd= 0 (start march 12)
IQ TESTs with report bought 6,99 usd= 6 (start march 7 until march 11)
REPORTS IQ TESTs bought 2,99 usd = 0 (start march 12)
REPORTS IQ TESTs bought 6,99 usd = 0 (start march 7 until march 11)
Total Sales: 16
Total Revenue: 78,77 USD
XITI.COM (March 10-13)
Simplified:
1233 visitors, 79% from China, 6.9% from Australia,
and 3.2% from Taiwan.
Traditional:
5201 visitors, 38.1% from Hong Kong, 23.3% from
Australia, and 21.7% from Taiwan.
1. Give help to Suzanne when she asks me some translations.
2. Translated 2 new translation works that Sir Philip
gives us.
3.
Corrected my last
method translation.
4.
I translated comments for putting in our homepages, and give some help
for her reply to users.
1. Make the price strategy of IQ test.
2. Based one the simplified consul, I read all the emails, and changed 4 question misunderstanding parts, and send it to Suzanne already.
3. Give Suzanne ideas and some help on her reply the emails to traditional users.
MY Comments on IQ TEST
1). For China
mainland, the major problem is clearly, because almost no body can pay. In China,
not many people have credit card, for example like me, among my friends,
parents and relatives, I just know one has credit card, he is my friend
brother, and he worked in bank. because in China is hard to apply a credit
card, the banks are so strict.so we have to look for other payment method.
2). In China, there are many kinds of
bank card avaliable for pay online, just no more credit cards, and those bank
card is just for China banks, no international banks.
3). I think our aim users mostly should be youth, like 16-30, no many older
ages, and maybe many of them are students. Because now in China the youth
competition so sharp, every body want to be better than others, that is why the
English class and other training subject are very hot.
4). Students don't
have much money, but they are the group easy to buy those things that they are
interesting, in China, we often say two group people are easy to be earn from,
one is women, because if you can make your product attract the women, that
means you will earn more from the men. Another group is students, because now
every Chinese family just have one child, what they want, their parents will
give, so even they don't have income, but they are not lack allowance.
5). Still the
mobile pay-sms pay is a better method for now in China, I think, since already
many students had mobile phones
.6). Now already
some overseas bought our test, and the tech problem is more than 1%, so if in
China, I hope we can make it better, because Chinese people not much trust pay
online, if tech problem happen, that will attack their pay-confidence.
7). If we need find some affiliation or traffic deals in Hong Kong or other
overseas?
I
think here are two ways to use SMS payments.
One
is direct contact with China Mobile and China Unicom. So we can sign a
agreements, they we get a special number like “ 1234” or “7788”, just example,
then when the users want to buy the ticket, they just send a order to “1234”,
so they will get a ticket number, and the fee will show on his Mobile phone
bill. And every month, China mobile will know how much on “1234”, and follow
the agreements, we need share 15% to them.
For
this way, I need search more information.
Another
way is find a partner like SINA, so we need not contact with China Mobile,
since SINA already had the agreement with China Mobile. And do what like we did
with yahoo. For this way, we can get more users because SINA have many users,
and we also share more to SINA I think.
1). Find a
affiliation but not for Chinese, it is like CJ. http://www.asiatraffic.com/
2). Find a website
may possible be our traffic deal, but still need write to ask.
This
website is: http://www.51test.net/
IT is a special website provide any kinds of test and
exam for Chinese, like English Test, TOFEL prictise, College entrance exams,
GRE, ACCOUNTING, Microsoft,etc..and related many news, and also provide online
book download and some games. It said it is the NO 1 test website in China
1. Attended weekly market meeting.