MONTHLY REPORT

Li Pin

March 2003

MONTHLY GOALS

Method translation and 20 translation works.
Launch IQ test and monitor the sales of Google, xiti and 888tests.
Traffic deal, search engine and SPs searching.
Paymen solution and IQ test improvement.

MARKETING

Market news

1. Feb 28,2003, Sina and France company Danone-the one of biggest food companies in the world sign a agreement, and they will co-operate on Sina-Food channel.

http://news.sina.com.cn/c/2003-03-01/0353927884.shtml
Chinese version

China Mobile Start a new service "M-zone" in whole nation. It is special service for Younth from 15 to 25 years old. Aim customers are students, they just need change a M-zone Sim card, in the Sim card, already set Mobile QQ, Wireless game, Mobile pet, Entertainment news ects thatrelated to the younth, and they can just pay 20 RMB for 300 TXT message per month or 30 RMB for 500 TXT message.

http://tech.sina.com.cn/it/t/2003-03-04/0734169309.shtml Chinese version

S Korea SK Tel: China Unicom JV Progressing As Scheduled

SEOUL -(Dow Jones)- SK Telecom Co.'s plan to set up a wireless Internet joint venture with China Unicom Ltd. is progressing according to schedule, a company representative said Thursday.

http://biz.yahoo.com/djus/030305/2130001323_1.html

China Mobile OKs Units To Conditionally Cut Prices-Source

HONG KONG -(Dow Jones)- China Mobile Hong Kong Ltd. (NYSE:CHL - News) has told its provincial units they can lower their prices provided they maintain a 15% to 20% premium over those of smaller China Unicom Ltd. , amid increased pressure from a cheaper rival, a company source said Thursday.

http://biz.yahoo.com/djus/030306/0752000547_1.html

5. Sina and IT168.com Co-operate started on March 11. They provide a channel that gives the information of laptop, computer, hardware, software, digital, office products, mobile phones etc. And before IT168.com was already the leader of this field in China.

http://tech.sina.com.cn/i/c/2003-03-14/1031171653.shtml

China's Mobile Phone Rates Fell 20% In 2002 - Government Report

BEIJING -(Dow Jones)- The actual rates paid by China's mobile phone subscribers fell 20% on average last year, according to a government report, as the use of discounting plans and Internet calling cards became ever more widespread

http://biz.yahoo.com/djus/030313/0438000493_1.html

7. SK Probe Uncovers KRW1.55 Trillion Accounting Problem; Shares Dive

SEOUL -(Dow Jones)- South Korean prosecutors investigating SK Group for illegal stock deals uncovered accounting irregularities totaling 1.55 trillion won ($1=KRW1,236.8) at an affiliate, one of the largest such cases in the country

http://biz.yahoo.com/djus/030311/0521000462_1.html

8. China Netcom Starts Discount Mobile Service In Rural Beijing

BEIJING -(Dow Jones)- China Netcom Group has sttarted offering its discount mobile phone service in a rural county of Beijing, a development that is sure to put further pressure on the country's two major mobile operators.

http://biz.yahoo.com/djus/030310/2235001248_1.html

9. Since last week, China mobile provide new service " M-zong" in nation wide, actually, that service already started in Guangdong Provice one year, and it already had 1.1 million users in Guangdong.

http://tech.sina.com.cn/it/t/2003-03-11/1129170796.shtml

10. China Unicom Prepaid CDMA Users To Get Cheaper Handsets

http://biz.yahoo.com/djus/030310/0315000528_2.html

Iraq war started, since many Chinese care about that, so the first 6 hours, Already 40 million visitors visited SINA, this first day even 200 million users visit SINA, and before the average visit volume is 20 million per day. And also these two days the SMS news users increased 10 times. And SOHU said:” the first hour of the war, they increase 20,000 SMS news users, and now almost every hour, they increase 10,000 SMS news users”. The war gives a big increasing of SMS news. But not all the country care about the war, in Philippines, March 20, all the nation send 165 million message in Philippines, but just few about the war.

http://tech.sina.com.cn/i/w/2003-03-21/1041172951.shtml

Microsoft and TCL will provide Smartphone to Chinese market. Since last year Microsoft and TCL sign a agreement on Smartphone, and TCL Computer have good relationship with Microsoft, so they will provide Smartphone to Chinese market this June.

http://tech.sina.com.cn/it/t/2003-03-21/1012172940.shtml

13. China Unicom Feb New CDMA Users 471,000; Down 39% From Jan

HONG KONG -(Dow Jones)- China Unicom Ltd. said Thursday it gained 471, 000 new customers for its code divisional multiple access service in 21 provinces last month, down a sharp 39% from January's growth, after it trimmed handset subsidies

http://biz.yahoo.com/djus/030320/0809000672_2.html

China's Mobile Phone User Growth Slows To 3.96 Million In Feb

BEIJING -(Dow Jones)- Growth in the number of China's mobile phone users slowed in February, official statistics issued Friday show, with the country recording an increase of 3.96 million in the month compared to 5.82 million in January

http://biz.yahoo.com/djus/030321/0608000157_1.html

15. Sina sign a agreement with BBC worldwide and BBC world service in Landon on March 14. The agreement is about BBC will help Sina provide English education content to Chinese Mobile users. The mobile phone user can receive the English studying content though his mobile phone, and he also can go to Sina website to get more content. Because now they find many Chinese want to learn English badly, just in Beijing, the English education market is about 2.8billion US dollars per year.

http://tech.sina.com.cn/i/c/2003-03-17/1341172071.shtml

Hong Kong China Mobile Fiscal Year Net CNY32.74 Billion Vs CNY28.02 Billion

http://biz.yahoo.com/djus/030318/0011000005_2.html

17. News from CNNIC, end of March 19, 11am, in the past two days, already 50,000 CN domain name were registered. and 10% from abroad. most the short and easy to remember English words and Pin Yin were registered like finance.cn, music.cn, love.cn, message.cn, etc..

http://tech.sina.com.cn/i/c/2003-03-19/1533172630.shtml

18. SK Telecom To Invest $2.9 Million In JV With China Unicom

SEOUL -(Dow Jones)- South Korea's SK Telecom Co. and China Unicom have signed a final agreement to set up a wireless data service joint venture in Beijing, which will have capital of $6 million.
SK Telecom said in a statement Thursday that the company will take on a 49% in the venture, investing about $2.9 million
http://biz.yahoo.com/djus/030319/1947001387_2.html

19. China Government Reaffirms PHS Not Considered Mobile Phone Service

BEIJING -(Dow Jones)- China's telecommunications regulator has reaffirmed that the limited-mobility phone service of China Telecom Group and China Netcom Group is considered a fixed-line phone service and not a true mobile phone service.

http://biz.yahoo.com/djus/030327/2238001424_1.html

20. China Unicom announces start their CDMA 1X service from March 28, 2003 in Beijing. The news said CDMA 1X is better than GPRS, and China Unicom did not find the Chinese SPs but direct signed a agreement with SK telecom to be its SP. And this time China Unicom named their CDMA 1X service as “U-MAX”. And now they pride 5 new service: Internet content, support email to any email box and support 5000 Chinese language characters, download software, palm broadband, and search service.

http://tech.sina.com.cn/it/t/2003-03-28/1034174311.shtml

http://tech.sina.com.cn/it/t/2003-03-28/0932174270.shtml

21. NetEase.com Announces Change in Board Seat

BEIJING--(BUSINESS WIRE)--March 26, 2003--NetEase.com, Inc. (Nasdaq:NTES - News), a leading Internet technology provider in China, today announced that one of its directors, John Lau, has resigned from the Board of Directors and that the Board has elected Joseph Tong to fill the vacancy. Mr. Tong was also appointed to NetEase's Audit Committee.

http://biz.yahoo.com/bw/030326/265258_1.html

22. China Mobile Unlikely To Choose TD-SCDMA For 3G Standard

http://biz.yahoo.com/djus/030325/2314001433_1.html

23. Beijing mobile phone users will reach 10 million in this month, and now there is 66.5% Beijing people have mobile phones, it is NO1 in China and Shanghai is NO 2, there are 56.6% Shanghai people have mobile phones.

24. Qualcom and Samsung made the first two model Mobile phones. it means the Mobile phone support GSM and also CDMA. China Unicom thinks it is a good news for them, China Mobile testing it now, and they think soon they can offer this kind of mobile Phone to their CDMA subscribers, because for those subscibers they need not change SIM card any more, they can just use the GSM SIM card and enjoy the CDMA service.

25. China Stops Fixed-Line Cos' CDMA-Based "Little Smart" Service

HONG KONG -(Dow Jones)- China's fixed-line giants will be prohibited from offering a limited-range, wireless telecom service based on a low-cost version of the code division multiple access standard, the telecom regulator said Monday
http://biz.yahoo.com/djus/030324/0553000619_1.html

26. China's Mobile Phone User Growth Slows To 3.96 Million In Feb

Weekly banner report

Week 9: http://www.geocities.com/pinanxa/training/banners/banner9.html

Week 10: http://www.geocities.com/pinanxa/training/banners/banner10.html

Week 11: http://www.geocities.com/pinanxa/training/banners/banner11.html

Week 12: http://www.geocities.com/pinanxa/training/banners/banner12.html

Week 13: http://www.geocities.com/pinanxa/training/banners/banner13.html

SALES

GOOGLE (March)

Campaign 1 - 832 clicks /24308 impr = 3.4%; (cost = USD 41.60)
Campaign 2 - 1923 clicks/75998 impr = 2.5%; (cost = USD 96.15)
Campaign 3 - 51 click / 3696 impr = 1.3%; (cost = USD 2.55)

Campaign 4 - 32 click / 2484 impr = 1.2 %; (cost = USD 1.60)
Campaign 5 - 1 click /44 impr = 2.2%; (cost = USD 0.05)

3F68 (march)

Simplified:

IQ TESTS = 3890
IQ TESTS finish = 2779
IQ TESTs bought 9 YUAN= 1 (end march 11)
IQ TESTs bought 6 YUAN= 0 (start march 12)
IQ TESTs with report bought 29 YUAN = 3 (end march 11)
IQ TESTs with report bought 15 YUAN = 0(start march 12)
REPORTS IQ TESTs bought 29 YUAN = 0 (end march 11)
REPORTS IQ TESTs bought 12 YUAN = 0 (start march 12)
Total Sales: 4
Total Revenue: 96 YUAN

Traditional:

IQ TESTS = 38
IQ TESTS finish = 29
IQ TESTs bought 1,99 usd = 23 (start march 3)
IQ TESTs with report bought 2,99 usd = 19 (end march 7)
IQ TESTs with report bought 3,99 usd= 20 (start march 12)
IQ TESTs with report bought 6,99 usd= 6 (start march 7 until march 11)
REPORTS IQ TESTs bought 2,99 usd = 1 (start march 12)
REPORTS IQ TESTs bought 6,99 usd = 1 (start march 7 until march 11)
Total Sales: 70
Total Revenue: 234.30 USD

XITI.COM (March 7-30)

Simplified: 4588 visitors

Traditional: 21262 visitors

PRODUCT

Search works

1. Hosting companies.

Contact address with Yahoo HK, TW, China, and Singapore.

Singapore

Street Address 520 North Bridge Road

#05-01 Wisma Alsagoff

Singapore, 188742

Phone +65 477-4500

Fax +65 339-0623

E-mail [email protected]

China

Beijing Office:

Street Address Suite 2102-2104

21/F China Resources Bldg

No. 8 Jianguomenbei Avenue

Beijing 100005, China

Phone (86) 10- 8519 1234

Fax (86) 10-8519 2100

Email [email protected]

Shanghai Office:

Street Address Room 2936 Lippo Plaza

No.222 Huan Hai Zhong Road

Shanghai 200021, China

Phone (86) 21-5396 6304

Fax (86) 21-5396-6303

Email [email protected]

Hong Kong

Street Address Room 2802

28/F Sunning Plaza

10 Hysan Avenue

Causeway Bay, Hong Kong

Phone (852) 2882-3899

Fax (852) 2915-2126

(852) 2882-6890

Email [email protected]

Taiwan

Street Address No.165 Chen-kuo South Rd

Section 1, Taipei

Taiwan

Phone (886) 2-2773-2898

Fax (886) 2-2771-6048

Email [email protected]

http://asia.docs.yahoo.com/info/address/

Search and find Baidu, and I wrote 5 emails to them to ask the questions, and now we can start to pay our account there.

4. CN domain name

A. Follow the news you gave me, I checked the Chinese news also, China opens CN domain name completely from 12 am, March 17.
And the user will follow " who apply early who get early" rule to buy their CN domain name.

http://tech.sina.com.cn/i/c/2003-03-18/0718172156.shtml

B. China Internet Network Information center is in charge of CN domain name. the website is : www.cnnic.net.cn

C.http://www.cnnic.net.cn/registration/agentlist2000.shtml
it is the certificated companies that you can register your CN domain name.

D. Buy a CN domain name need 160-400 Yuan per year, it is depend on the services.

http://tech.sina.com.cn/i/c/2003-03-17/0734171899.shtml

Some thing about “Little Smart”

1). Little Smart, technically named PHS (personal handy phone system), has been talking its way into China Mobile and China Unicom's markets in many provinces and is now eyeing metropolises like Beijing

2). Looking exactly the same of a mobile phone, the PHS handy phone provides almost the same functions as its cellular counterpart. Based on the fixed-line telecom network, PHS uses different transmission technology than mobile telecom. Provided by fixed-line carriers, PHS has become a strong rival to mobile phones
3). The major difference between PHS and mobile phones lies in the charge standards, with PHS charging much less, but offering lower transmission quality and no roaming services outside a limited range

4). MII's(Ministry of Information Industry) attitude to PHS is vague. On the one hand, it is worried that PHS may hurt the mobile carriers, on the other, it is worried that fixed-line carriers lack the attraction of new services

5). The most important new revenue source for China's fixed-line carriers, PHS is attracting many customers who initially planned to buy mobile phones

6). With its major advantage in call prices - about 0.10 yuan (1 US cent) per minute, with only the calling party paying versus mobile phone's 0.40 yuan (5 US cents) per minute with both parties paying - people tend to ignore Little Smart's obvious flaw in voice transmission quality

7). Without the prospect of there being no new mobile telecom licenses in the near term, fixed-line telecom carriers are betting their futures on PHS, hoping Little Smart can increase their average revenue per user (ARPU)

.8). The three PHS vendors, US-based UTStarcom and Lucent and China's ZTE (Zhongxing Telecom) have all signed contracts with the fixed-line carriers

9). By the end of 2002, there are total 12 million little smart subscribers in China.
http://english.peopledaily.com.cn/200206/21/eng20020621_98283.shtml

Translation

I finished the translation of verbal intelligence method.
Translated the home page of ANXA. Yahoo.uk
Translated the 8 simple questions to our users.
Translated and wrote the letter to our users
Translated the 20 translation works.
Other daily translations that Suzanne need.
Follow the users idea, changed some translation of IQ test and the explanation.

Strategies

1. Make the IQ test price strategy.

Give the Chinese name to ANXA.
Give a Chinese name to the Chinese market customer relationship management.

Payment solution

Follow our payment solution, I am still working on the SPs, and I already wrote the English letter to you for checking, after that, I will work on do it in Chinese and start to send it to the possible SPs.

Customer support

1. Send 100 emails to the first 100 simplified customers.

Check and reply the email from our customers.

Related comments form me

Comments for the method

A. From this two method, Total I can say, they are useful, but not that much, since both of the method are not deep enough, some information already were known by many people , I mean some information already not secret, many people know that already.

B. For Most Chinese, they now really need some method to improve, but what they want is practical things, and they want short time learning, for example: Learning English, If your school offer a class is one year, and you have good teacher, but another school offer same class, but just 3 month, even they haven't good teacher, but still many students go to their school.

C. For the brainpower method is ok, but for the verbal method, since Chinese language is different as English, so some Method maybe not dress Chinese people.

D. For our method is just short, and what is the plan to sale it in the future, because here I just think about in China, if you go to bookstore buy a new book just 10 or 20 RMB, they can buy a 300 pages book about how to improve themselves in 20 RMB, so what price we will make for our method?

General knowledge test

This month I tried the general knowledge test, before I attend the test, I am so exciting because I am really confidence I know many things, but after the test, I am a little disappointed. Here are my comments.

1. I did a bad test, the mainly reason is I should choose 14 parts I don’t want to test, but I thought it is choosing 14 parts that I am good in, so I choose wrong.

2. This test content is really not fit Chinese.

3. For now, we need input the answer, but even I know the answer, for example a artist, but I don’t know how to write his English name. And in the future, even translate into Chinese, it is also a problem how to check the answer is right or not.

4. For most the content is related Europe, not many about China, so that will give most Chinese a problem, we also have been learning world history and other things, but not that deep.

5. I think even some question, the answer is wrong, there are two questions related China, but I am sure the answer is wrong.

6. For most Chinese, we think general knowledge means the knowledge we should know, and it is useful for us, but I find some questions some like IQ question, not useful for us. Example, how oils, silo, soil related to each other? How come this question is a general question?

7. So if we need make a general knowledge for Chinese market, we need more change.

Other things

1. Attend weekly marketing meeting.

Attend weekly support meeting.
prepare and discuss the sales report every week.