[email protected]
SUMMARY OF EXPERIENCE
Start-up experience with venture funded technology firm. Recruited and trained staff for sales, marketing, administrative positions. Developed career path for sales, marketing and service personnel. Identified new markets for existing technology, and used extensive market research to help forecast demand and price point for introduction of new product. Ran successful consulting business with an emphasis on sales, marketing and channel strategies. Rationalized pricing for over 150 products for large oil and gas software company. Created long term marketing plan used to forecast revenue and staffing plans.
PROFESSIONAL EXPERIENCE
The Visible Hand, Inc., Houston, TX
CEO April 2001 to Present
The Big Cheese.
Avalon Imaging, Inc., Boulder, Colorado
Vice President Sales and Marketing August 1997 to July 1999
Responsible for all sales and marketing activities in new start-up company. Created corporate marketing plan, corporate communications plan, sales forecasting methodology, sales plan, sales compensation plan, consulting methodology, and consulting staffing plan. Intimately involved in all stages of company development, including employee career development plans. Built marketing department and sales channel to increase sales 60% in two years. Led effort to integrate product marketing with development to deliver market driven product offering. Worked with president and CFO to insure business plan received favorably by investment community. Raised necessary capital with investment bankers and venture capitalists.
Stoller Consulting, Houston, Texas
Principal October 1996 to July 1997
Developed marketing strategy and business plan for a second round funding for a software company selling into the materials forming industry. Created alternative business models for an early stage software company to define business objectives, with supporting marketing strategies to define optimal mix of products and services. Prepared business model, channel strategy and analytical management reports for a service company.
Landmark Graphics Corporation, Houston, Texas
Account Manager October 1993 to September 1996
Sales of geological and geophysical workstation based software, services, and data management solutions to major and independent oil and gas organizations. Built long-term consultative relationships at executive levels with national accounts to develop the make for solution selling. Generated $9 million in revenue in two years. Accomplished corporate-wide replacement of competitive products at multiple sites.
Manager of Business Planning October 1992 to October 1993
Established consistent pricing and packaging strategies for all products and services. Transitioned acquired companies into standard pricing and discounting programs. Implemented change in pricing policy, which protected maintenance revenues while increasing customer satisfaction. Developed customer and marketing research strategies for the company, working with the product marketing managers. Conducted mindshare survey to track market presence in current markets and identify potential in adjacent markets. Shared modeling and business expertise with product marketing managers. Prepared sales analysis by product, segments, regions, and market opportunity.
Manager of Marketing Planning February 1992 to October 1992
Developed market opportunity model and long term revenue model to support corporate strategic plan. Built model to analyze build or buy opportunities with third party software developers. Negotiated third party contracts. Devised strategy for collecting competitive research and communicating implications to product development teams. Identified significant lost software maintenance revenue.
Doreen Stoller
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PROFESSIONAL EXPERIENCE
Stoller Enterprises, Inc., Houston, Texas
Director of Marketing September 1986 to February 1992
Formulated marketing campaigns targeted to distributors and end users through effective use of different media print advertisements in trade publications, video, press releases, radio commercials, direct mail, and billboards. Edited technical articles for trade publications. Organized annual technical forum. Designed all packaging and labeling for products. Coordinated annual export sales of $3 million in agricultural nutrition products to 25 countries. Formulated strategy for expanding into foreign markets. Developed private distributor networks within each country or sold to government purchasing bodies. Familiar with export documentation, letters of credit, and export programs such as U. S. Aid to Developing Countries and Exim Bank Financing.
Controller June 1985 to February 1992
Planned annual budgets and prepared financial statements for technology licensing company.
Trapp and Associates, New York, New York
Associate September 1983 to May 1985
Researched art acquisitions for corporate and private collectors.
EDUCATIONAL BACKGROUND
Jesse H. Jones Graduate School of Management
Rice University, Houston, Texas
Master of Business Administration May 1991
Concentration: Marketing
Honors: Jones Scholar, Dean's award for Academic Excellence, Texas Business Hall of Fame Scholarship
GPA: 4.03/4.0 scale
The Institute of Fine Arts
New York University, New York, New York
Master of Arts, History of Art October 1986
Concentration: Medieval Manuscripts
Yale University, New Haven, Connecticut
Bachelor of Arts May 1983
Majors: English Literature, History of Art
Honors: Phi Beta Kappa, Summa cum Laude, Distinction in Both Majors,
Bergin Cup: Excellent Scholarship in the Humanities
Master�s Cup: Service to the Residential College Community
OTHER
Board Member, Youth Advocates
