Petal's Principal
Roger Brookin is the founder of PETAL KK. He spent almost 30 years with Unilever in Europe, South America, and Asia, where he was Director of Marketing Services for Asia and a member of the board of management of Unilever in Japan, where his r�le effectively became that of in-house regional marketing guru. He developed that company�s regional network of marketing excellence.
Offered a posting to Eastern Europe in 1994, he opted instead to build on the insights and networks established during those years, and established PETAL KK , International Marketing Architects, in Tokyo.

As well as Japan, he currently has deep involvement in India, China and Singapore, and profound experience in Indonesia, Malaysia, Thailand and most of the rest of Asia.

PETAL KK operates extensively in Asia and Europe, bringing a customer focussed strategic marketing vision to companies large and small in all sectors. PETAL KK can work as a full service consultancy offering a complete marketing service or as a bespoke service to suit individual requirements, and is quite happy to handle small projects.

Resident in Japan since 1977, he is British with a Japanese wife and two children working in England. His interests centre around brands, the family, languages and music, and he has lectured widely on both cultural and marketing topics.
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