When planning a building, nobody doubts the need for an architect.
But when planning a brand, the equivalent of plumbers, engineers, bricklayers and carpenters are employed, each highly skilled in their trade, but with little thought to their overall focus. Little wonder that marketing portfolios abound with stairs leading nowhere, mis-directed signposts and unconnected washbasins.
Petal KK�s expertise lies in defining the need, identifying the supplier, monitoring the implementation and guiding the process of marketing and marketing services in Japan and Asia.
Marketing Strategy
Our basic core and first love. We started as brand builders and portfolio managers - and to this day are concerned to help people know what they want to do, before they start doing it.
Research and Insight
We recognise the vital need of research in marketing decision making - but know that most organistions we have worked with do either too much or too little. And that which is done often lacks clarity of purpose.
Our links with the world's leading researchers give us access to the very best that is out there, whilst retaining editorial independence so minimise spend and maximise insight.
Communication, Advertising and Media Buying
All things which are usually done by a full service advertiing agency. We have done all these things as senior managers - now our extensive networks lets us buy only those services you need - from Media planners and buyers, creative suppliers, sales promotion professionals, events and publicity companies.
How do we do it?
We make extensive use of workshops, and a typical project in Japan would begin with an A.I.M.S. audit of the existing business, followed by a preliminary download with the Top Team, and a STRATEGIC MARKETING SEMINAR - off-site for two or three days � which permits the Top Team to refresh its thinking about corporate strategy, exchange perspectives on Strategy, and develop a way forward.
