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The Ginormous Sale at MailChimp
Here's an example of a promotional style email, where you place a nice, attention-grabbing photo across the top of the message, and then maybe a little copy below it like this. You always want good "graphic-text-balance" in your HTML email, because too much of one without the other, and your message will be thrown into junk folders.

[insert your privacy policy link] | [insert your unsubscribe link]
Here is where you would place your unsubscribe link, a link to your privacy policy,
your contact address, and phone number.