Company Strategy Development Method (CSDM)

Companies are always interested in new markets. They are using different methods; they spend lots of efforts (and money) to find promising opportunities, which is especially difficult in case you are persuading opportunities internationally. Despite of myriads of services offered by international marketing companies, government agencies, and the internet, many industries are still almost closed for new entrants, especially for foreign ones.

Authors of the Company Strategy Development Method (CSDM) were actively using it for helping telecommunication companies to adjust their marketing strategies for entering the Russian market. Many projects were successfully implemented using the CSDM prototype, for big and well - known companies as Inmarsat, and for much smaller companies. The success of all these projects was provided by valued expertise and unique knowledge of Russian telecommunication industry. Using CSDM, companies were able to establish a dialogue with key prospects, and find opportunities to penetrate through the complicated barriers affecting business in telecommunication industry.

PBS continues to develop CSDM and is currently focusing on electrical power and transportation industries of Russia.

The attractiveness of these industries are obvious for companies interested in Russian markets, but lack of precise knowledge of local industries could significantly reduce the effectiveness of the marketing strategy. PBS offers a CSDM as a road map for successful introduction of a Company Product/Service that help you to evaluate the market and country that you are about to enter, also to evaluate main competitors, and potential barriers that may affect your business (political, cultural, technological and others). If you do not have adequate infrastructure to support your business activity on local markets, PBS will help you to create it.

Let us know about your business demands and you will not be disappointed in dealing with us!