William Burridge

From INTRODUCTION TO THE SECOND EDITION (1941),
SCIENCE AND SANITY, 1933 by Alfred Korzybski

It is not generally recognized what havoc the discovery of a single new, important, structural factor may play with our generalizations. In science and ordinary life we are coming across such new factors quite often, and we have to change our equations or generalizations, and so our standards of evaluation, if we do not want to build up delusional situations for ourselves.

As an example I can suggest here the work of Professor W. Burridge,* who in his physiological investigations introduced the new unavoidable factor of the electro-colloidal structure of life. In this case it does not matter whether the particular colloidal theory suggested by Burridge is correct or not. The fact that he introduced an important new structural factor leads to entirely different interpretations, generalizations, etc., although the first order empirical facts remain. Such an introduction requires a complete revision of the generalizations of biology, physiology, neurology, etc., ( . . . )

      * Dean of the Medical Faculty and Principal of King George's Medical College, Lucknow, India.

page xliv

Bibliograhic

Author Burridge, W. (William), 1885-1955. Title A new physiology of sensation; based on a study of cardiac action, by W. Burridge.
Publisher London, Oxford University Press, Humphrey Milford [Oxford, Printed by John Johnson at the University Press] 1932.
Description 70 p. illus., diagr. 23 cm. Series Oxford medical publications Note "References": p.[68]
( University of California http://melvyl.cdlib.org )

AUTHOR :Burridge, William.
TITLE :A {New physiological psychology / by W. Burridge : ; with a foreword by Sir Leonard Hill.
PUBLISH:London : Edward Arnold & Co., 1933. :vii, 158 p. : ill.
NOTE :Includes bibliographical references and index.
SUBJECT:Psychophysiology
( Washington University School of Medicine http://becker.wustl.edu/miniecat/BTN120.html )