| METHODS USED BY THE MEDIA TO SWAY THEIR READER'S MINDS TO THEIR OPINIONS | |||||||||
| 1 | Mention supporting facts often | ||||||||
| 2 | Ignore opposing facts | ||||||||
| 3 | Lead readers through a thought process via "if" & "then" statements | ||||||||
| 4 | Add negative comments/words to neutral & positive reports | ||||||||
| 5 | Put opposing news in a back section | ||||||||
| 6 | Place your main news/opinions on the front pages | ||||||||
| 7 | Cover supporting news in long articles | ||||||||
| 8 | Cover opposing side news in short articles | ||||||||
| 9 | Use headlines for supporting news | ||||||||
| 10 | Imply: state opinions as facts, both ways | ||||||||
| 11 | Question all opposing news | ||||||||
| 12 | Cast doubt on opposing side | ||||||||
| 13 | Make brash predictions; ignore the actual results after | ||||||||
| 14 | Question the opposition's integrety/methods/claims & plans | ||||||||
| 15 | use negatives | ||||||||
| 16 | mix up facts | ||||||||
| 17 | Cast doubt on opposing side | ||||||||