To become the largest of Women's Clothing both on the internet and offline.
Obljective(s)-
- To become the largest online provider of womens clothing in North America by 2009
- To increase instore sales by 20% by 2008
- To become the top Womans Retail clothing retailer.
Plan(s)-
- Provide the customers with knowlegdable sales associates and informative customer service assocaties.
- Provide the customers with many options of payment when purchasing products.
- Provide the latest fashoins from all over the world .
- Open 2 more stores in Toronto and Scarborough by 2010
The main target market at Head to Toe is are women from 18-30, who are sizes 0-20 who looking for a different alternative to the regular selection of clothing that is out in the market.
Product-
Head to Toe offers a varied selection of Clothing to Women
Price-
Here at Head to Toe prices range from $ 30.00 - $ 80.00 for single items to$ 50.00 to 100.00 and up on suits and dressy itmes.
Place-
Our products will be available to the customer online and at the store locations .
Promotions-
Monthly Contests with a gift certificate given to the winner
Free gift(s) to those who purchase $120.00 or more worth of clothing
Marketing Tatics.
We offer a customers lists to notify the customers of any promotions, sales and contests that we have going on in the store. We also offer Free gifts to those who order more than $150 off the website.
Envoriments.
Competitive
There are many stores in and around toronto that are catering to Woman from the sizes of 0 - 20 with similar products that we sell
Economic
Because Head to Toe has a website that customers from around the world can order products off of there is the concern of the exchange rate that could affect sales.
Strenght(s)
-Goods are high quality
- Distribution centers in Canada and the USA that deliver on time
Weaknesses
-Website is new and there may be somes things that need working out when it comes to ordering or purchasing of products (on customer side)
Opportunity (s)
- Product diversifacation ( young woman line sizes 12- 18, mens line)
Threat(s)
Competition in the industry