Whit Hobbs
I believe you will find I possess the skills that enhance the programming development of a broadcast property, i.e.: strong communication skills, analytical ability, decisiveness, confidence, ability to negotiate, a budget/bottom line focus, initiative and empathy. I find out how to make a Return-on-Investment and offer positive impact on the properties' image.
I see the Program Director/Operations Manager at an aggressive property being in a unique position. They must work with all department heads and maintain open communications with all members of the broadcast team. This means attending department head meetings as well as sales and programming meetings. I can function and thrive well in this unique environment, for I have worked in various positions at broadcast properties, and have an active interest in the technical end. I am able to relate to members of the team, including the Morning talent with the pressures that they face. I understand what is required to make that shift a success, and I also know the personal drawbacks. I can relate to the sales representatives in need to close just "one more sale", and the General Manger needing to maintain the market position or the need to take it up just one more notch.
